首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2023-08-04
76
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Manufacturers don’t like it.
B、Medical ads are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2895646.html
相关试题推荐
[originaltext]M:Today,weinviteMs.Lesleytotalkabouteducation.Howdoes
[originaltext]M:Today,weinviteMs.Lesleytotalkabouteducation.Howdoes
[originaltext]W:Hello,GraceHotel.M:Listen,theheatingisbrokeninmyroom.
[originaltext]W:Hello,GraceHotel.M:Listen,theheatingisbrokeninmyroom.
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotandsunny.
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotandsunny.
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotandsunny.
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotandsunny.
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotandsunny.
[originaltext]W:Hello,GraceHotel.M:Listen,(1)theheatingisbrokeninmy
随机试题
标准编号为GB50086-2001是()。A.冷弯薄壁型钢结构技术规范 B.
关于违约金,下列说法正确的有( )。A.违约金属于约定的违约责任形式 B.违
哪一部位的骨折宜采用大悬臂带固定?( )A.锁骨骨折 B.肱骨骨折 C.尺
根据下面资料,回答 Germsareeverywhere.Youcan
患者自己扪及下腹肿块多为A.宫颈肌瘤 B.浆膜下肌瘤 C.肌壁间肌瘤 D.
患者,男,28岁。外出感寒,左下肢痛,遇风则疼痛加剧,舌苔薄白。用药应首选的药物
教师:学生 A.丈夫:妻子 B.出版商:读者 C.商家:客户 D.警
中国古代发明指南针、造纸术、印刷术和火药,是中国古代文明的标志性成就,深刻影响中
某天然地基fsk=100kPa,采用振冲挤密碎石桩复合地基,桩长l=10m,桩径
下列土层中,采用高压喷射注浆加固效果最好的是()。A.淤泥质土 B.含石块土
最新回复
(
0
)