首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2023-08-04
77
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctor’s prescription.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2895645.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
[originaltext]AlthoughCDscannotbewithdrawn,theycanbemarketed,thatiss
Governmentpolicymakersshouldconsider______benefitcoveragefortemporaryempl
五行学说(thetheoryoffiveelements)是中国古代的一种物质观。五行包括金、木、水、火和土五种要素。五行学说强调整体概念,描绘
【B1】[br]【B6】[originaltext]Afewyearsagoitwasfashionabletospeakofa
20世纪六七十年代现代人文主义教育家的教育思想。
下图为某山地脊线图。图中的等高距为100米,M1与M2的海拔均为500米。据此完
患者,男,40岁。有头部外伤史,头刺痛如锥,巅顶部位尤甚,舌质暗,脉弦数。治疗拟
化学有害因素的职业接触极限包括()。A.短时间接触容许浓度 B.最高容许浓度
起重机械的首次检验是指起重机械在投入使用前进行的检验。对于采用整机涂装形式出厂的
某风力发电场,一期装设单机容量1800kW的风力发电机组27台,每台经箱式变升压
最新回复
(
0
)