首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2023-08-04
38
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2895644.html
相关试题推荐
[originaltext](22)Today,wewilltalkabouttheeffectofInternetonourda
[originaltext](22)Today,wewilltalkabouttheeffectofInternetonourda
[originaltext]Familyholidaysarequitepopularnowadays,butsometimesyoumay
[originaltext]Familyholidaysarequitepopularnowadays,butsometimesyoumay
[originaltext]Familyholidaysarequitepopularnowadays,butsometimesyoumay
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]TheUnitedStatesCensusBureauisreportingtwomajordevelopmen
随机试题
[originaltext]GenBadrodinHaiti,thenationalpolicechief,saidSunakima
蝶鞍侧位片上可测量其前后径及深径,其平均值分别为A.10.0mm,20.0mm
危险品运输是专门组织或技术人员对非常规物品使用特殊车辆进行的运输。下列有关危险货
采用低应变反射波法检桩时,每个检测点记录的有效信号数不宜少于()个。A.3
镇痛作用最强的活血化瘀药是()。A.清风藤B.延胡索C.丹参D.川芎E.莪术
比较多个总体某变量的内部结构时宜采用环形图。()
()基于企业经营管理绩效的考核体系,是指企业宏观战略目标决策经过层层分解产生的可
李女士因为家庭不和前来求助,她说丈夫整天忙于工作,不顾家里,儿子也整天打游戏,乱
生产经营目标虽然与劳动直接相关,但主要取决于( )等因素。A.生产经营决策
在图示电路中,电压U=( )。 A.0V B.4V C.6V D.
最新回复
(
0
)