首页
登录
职称英语
[originaltext] The competition among producers of personal computers is esse
[originaltext] The competition among producers of personal computers is esse
游客
2023-08-03
37
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
选项
A、Because IBM is changing its computer models continuously.
B、Because it wants to make its machines specialize in specific uses.
C、Because it wants to stay ahead of IBM in the competitive computer market.
D、Because it expects its major competitor IBM to follow its example.
答案
C
解析
Why has Apple Computer, Inc. introduced the Mackintosh II and the Mackintosh SE?
转载请注明原文地址:https://tihaiku.com/zcyy/2892524.html
相关试题推荐
[originaltext]Appeartobesubmissive,humble,gratefulandundemanding;sh
[originaltext]Appeartobesubmissive,humble,gratefulandundemanding;sh
[originaltext]Arecentstudyoverturnedwhatwethinkweknowaboutlying.
[originaltext]Arecentstudyoverturnedwhatwethinkweknowaboutlying.
[originaltext]Arecentstudyoverturnedwhatwethinkweknowaboutlying.
[originaltext]Arecentstudyoverturnedwhatwethinkweknowaboutlying.
[originaltext]Researchershaveidentifiedapotentnewantibioticcompound
[originaltext]M:InthisepisodeofMoneyTalks,ourguestisMollySanders,a
[originaltext]M:InthisepisodeofMoneyTalks,ourguestisMollySanders,a
[originaltext]M:InthisepisodeofMoneyTalks,ourguestisMollySanders,a
随机试题
2021年1—2月份,我国生产原煤约6.2亿吨,同比增长25.0%,比2019年
男性,45岁,肝硬化大量腹腔积液,呼吸困难。用利尿剂后仍尿少. 如需放腹腔积液
简述《义务教育体育与健康课程标准》的基本理念。
督察长在履行职责时应该坚持原则、独立客观,以保护()为根本出发点,公平对待投资
Areyoupositivethatthere'sbeennomi
关于历史文化遗产保护的表述中,不准确的是( )。A.物质文化遗产包括不可移动文
下列关于两项资产投资组合机会集曲线的说法中,不正确的是()。A.相关系数为
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
关于基层说法正确的是()。A.重交通道路宜选择水泥或石灰粉煤灰稳定粒料或级配粒
最新回复
(
0
)