首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-30
34
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] The marketing concept discussed in the passage is, in essence, ______.
选项
A、the practice of turning goods into money
B、making goods available for purchase
C、the customercentred approach
D、a form of persuasive salesmanship
答案
C
解析
细节判断题。题干中的customercentred approach就是文章第二段的第三句话中“this eyeonconsumer approach”的最佳解释。
转载请注明原文地址:https://tihaiku.com/zcyy/2882356.html
相关试题推荐
[originaltext]Whenyouhaveadogitisnecessarytocareforitverycarefully
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
[originaltext]M:Istilldon’tunderstandwhatitisthatyouaretalkingabout
[originaltext]M:Istilldon’tunderstandwhatitisthatyouaretalkingabout
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
[originaltext]Agoodreaderreadsfastandunderstandsmostofwhatheors
随机试题
Whatisthetopicofthispassage?[originaltext]Doyouunderstandwhatin
运营隧道结构检查是隧道运营管理中的一项重要工作,通过结构检查,了解隧道土建结构技
《幼儿园教师专业标准(试行)》的基本理念是:__________为本,_____
2020年全国农民工总量28560万人,下降1.8%,其中,外出农民工16959
儿童用品,是指预定供14岁以下儿童玩耍或使用的任何产品。 根据上述定义,下列属
库存控制要解决的两个根本问题是()。A:什么时候订购 B:在什么地点订购 C
会员对交易结算结果有异议的,应在下一交易日开始前30分钟以书面形式通知交易所。遇
下列挡土墙结构类型中,受地基承载力限制最大的是()。A.重力式挡土墙 B.加
婴儿出生体重3.5kg,生后吃奶好,现体重仍为3.5kg。生理性体重下降的范围是
最新回复
(
0
)