首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-30
11
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] The marketing concept discussed in the passage is, in essence, ______.
选项
A、the practice of turning goods into money
B、making goods available for purchase
C、the customercentred approach
D、a form of persuasive salesmanship
答案
C
解析
细节判断题。题干中的customercentred approach就是文章第二段的第三句话中“this eyeonconsumer approach”的最佳解释。
转载请注明原文地址:https://tihaiku.com/zcyy/2882356.html
相关试题推荐
[originaltext]Whenyouhaveadogitisnecessarytocareforitverycarefully
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
[originaltext]W:Justafewremindersarenecessarybeforeyouclimbin.First,
[originaltext]M:Istilldon’tunderstandwhatitisthatyouaretalkingabout
[originaltext]M:Istilldon’tunderstandwhatitisthatyouaretalkingabout
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
[originaltext]Agoodreaderreadsfastandunderstandsmostofwhatheors
随机试题
Itisadvisedthat______(工程不动工)untilweaccepttheorderfromthemanager.thep
Somepeoplesaythetraditionalcalendarof180daysnolongermeetsthenee
Fromthepassagewecaninfertaboois______.[br]Apartfromthisnewundersta
[originaltext]W:MayIcomein?M:Comein,please.Doyouknowwhattimeitis
老子云:“介抱之木,生于毫末。千层之台,起于土。千里之行,始于足下。”能够说的是
用承载板法测定土基回弹模量,当回弹变形值超过()时即可停止加载。A.0.5mm
不属于数据库基本结构的是( )。A.原始数据 B.概念数据层 C.数据共享
嗜铬细胞瘤术前准备的药物为A.酚妥拉明 B.酚苄明 C.手术切除 D.显像
当经济发展到一定阶段以后,产业布局政策的侧重点就会转变为强调地区经济发展的( )
某新建排涝泵站,共安装4台机组,单机配套功率400KW。泵站采用正向进水方式布
最新回复
(
0
)