首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
21
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B11】
选项
答案
Advertising is intended to appeal to consumers, but it does not force them to buy the product.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2880189.html
相关试题推荐
Buyingclothes______(是一件很耗时的工作),becausethoseclothesthatapersonlikesare
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
雷电流超过了线路耐雷水平,就一定会引起线路跳闸。
资产评估档案的管理应当严格执行保密制度。评估档案可以对外提供的情形有( )。A.
( )是指银行经过内部审核确认后,动用呆账准备金,将无法收回或者长期难以收回的
无面额股票的特点有()。 ①可以明确标识每一股所代表的股权比例 ②发行或转
彩塑是中国民间手工艺品之一,以黏土加上纤维物、河沙、水,揉合成胶泥,多在木制骨架
下列表述中有错误的是( )。A、智商决定学习成绩 B、性格影响个体的行为方式
气虚血瘀证与气滞血瘀证均可见的表现是( )。A.局部刺痛,痛处不移 B.情志
固体废物的正确处置方法是()。A.危险废物须装入编织袋后方可填埋 B.一般
糖皮质激素类药物可用于治疗A.急性淋巴细胞白血病 B.原发性血小板增多症 C
小叶性肺炎常见的并发症不包括A:脓胸 B:肺脓肿 C:心力衰竭 D:肺大疱
最新回复
(
0
)