首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
60
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B4】
选项
答案
economy
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2880182.html
相关试题推荐
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
Classifiedadvertisingisdifferentfromdisplayadvertisingbecause______.[br
Classifiedadvertisingisdifferentfromdisplayadvertisingbecause______.[br
Classifiedadvertisingisdifferentfromdisplayadvertisingbecause______.[br
【S1】[br]【S8】H所填词后为choices,由此判断应填入形容词。根据后面advertising的提示,判断通过广告影响的应该是经济决策,选择eco
【S1】[br]【S4】E从不定冠词a和名词way来看,这里需要填一个表示人对事物态度的形容词,只有positive和negative符合要求;从语境来看,
【B1】[br]【B7】A、appealedB、opposedC、appointedD、appliedD语义衔接题。纵观四个选项,只有选D)appl
随机试题
Everyonewantstomakeagoodfirstimpression,buthowimportantaresnapju
Choosethecorrectletter,A,BorC.[br]WheredoesForwardThinkingoperate?
It’sthedreamofmanyanofficedweller:Retireextremelyearlyandtravel
超声波的概念是A.频率>2000Hz的机械波 B.频率>20000Hz的机械波
根据变电一次设备标准缺陷库,集合式电力电容器构架及基础,构架锈蚀不会造成够架变形
中国债券指数系列由()编制和发布。A:深圳证券交易所B:中央国债登记结算有限责
狭义的教育目的是国家对把受教育者培养成为什么样人才的()。
根据《节约能源管理暂行条例》,正确的说法是()。 (A)企业应根据有关规定配
某女,49岁。症见心肝阴血不足所致心悸、失眠,证属心阴不足之心悸健忘,医师处以天
患者,男性,32岁。自觉左腮腺区有一肿块,临床上作腮腺扪诊,正确的检查方法是(
最新回复
(
0
)