首页
登录
职称英语
Control of market share is the key issue in this case study. The situation i
Control of market share is the key issue in this case study. The situation i
游客
2023-07-27
33
管理
问题
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to【S1】______ market share in this beverage market, which is valued【S2】______ over $ 30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The【S3】______ and effectiveness of each company’s marketing strategy will ultimately determine the winner with respect to sales, profits, and customer【S4】______ .
Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways in which to increase market share in other beverage【S5】______ . Although the goal of both companies are exactly the same, the two companies rely on【S6】______ different marketing strategies. Pepsi has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. Coke hired marketing executives with good track【S7】______ . Coke also implemented cross training of managers so it would be more difficult for cliques to form within the company. On the other hand, Pepsi has always taken more risks, acted【S8】______ , and was always developing new advertising ideas. Both companies have also relied on finding new markets, especially in foreign countries. In the foreign markets, Coke has been more successful than Pepsi. For example, in Eastern Europe, Pepsi has relied on a barter system that proved to fail.
Gaining market share occurs when a company stays one-step【S9】______ of the competition by knowing what the consumer wants. My recommendation is to make sure the company is always doing market research. This way they are able to get as much【S10】______ as possible from consumers. Next, analyze this data as fast as possible, and then develop the new product based upon this data. Once the product is developed, get it m the marketplace quickly. Time is a very critical factor. In my opinion, with all of these factors taken into consideration any company should give any company a good jump on market share.
A) records B) feedback C) at D) categories
E) for F) somewhat G) gain H) nevertheless
I) fast J) loyalty K) papers L) ahead
M) rapidly N) creativity O) wrought [br] 【S4】
选项
答案
J
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2873708.html
相关试题推荐
[originaltext]W:Hello.M:ThisisJimEvers,fromMarketResearchCorporation.
Incitieswithrentcontrol,thecitygovernmentsetsthemaximumrentthat
Incitieswithrentcontrol,thecitygovernmentsetsthemaximumrentthat
Incitieswithrentcontrol,thecitygovernmentsetsthemaximumrentthat
Sincesomechildrenlackadequateself-controlandself-discipline,theycannot
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
[originaltext]W:Ireallycan’tstandthewayDavidcontrolstheconversationa
[originaltext]W:Ireallycan’tstandthewayDavidcontrolstheconversationa
随机试题
LIZARD:REPTILE::A、daisy:daffodilB、professor:academyC、officer:armyD、violet:f
WHATCONTROLSFLOWERING(1)Thetimi
[originaltext]AmericanvisitorstoEastAsiaareoftensurprisedandpuzzledby
工人经本等级考核合格的,可以申请参加升级考核。升级考核一般一年进行一次。
牙根囊肿多见于()A.上颌切牙 B.下颌磨牙 C.下颌切牙 D
招标人在工程量清单中暂定并包括在合同价款中的用于工程签订时尚未确定或者不可预见的
舌尖恶性肿瘤最易引起哪组淋巴结的转移() A.颈下淋巴结 B.颈
(2021年真题)关于基金、股票与债券的特点,以下表述正确的是()。 Ⅰ
下列传染病主要通过血液传播的是()。A.流行性乙型脑炎 B.猩红热 C.细菌
有人说:一个人的价值不取决于位置的高低,而取决于你努力的方向,对此你怎么看?
最新回复
(
0
)