首页
登录
职称英语
Control of market share is the key issue in this case study. The situation i
Control of market share is the key issue in this case study. The situation i
游客
2023-07-27
62
管理
问题
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to【S1】______ market share in this beverage market, which is valued【S2】______ over $ 30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The【S3】______ and effectiveness of each company’s marketing strategy will ultimately determine the winner with respect to sales, profits, and customer【S4】______ .
Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways in which to increase market share in other beverage【S5】______ . Although the goal of both companies are exactly the same, the two companies rely on【S6】______ different marketing strategies. Pepsi has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. Coke hired marketing executives with good track【S7】______ . Coke also implemented cross training of managers so it would be more difficult for cliques to form within the company. On the other hand, Pepsi has always taken more risks, acted【S8】______ , and was always developing new advertising ideas. Both companies have also relied on finding new markets, especially in foreign countries. In the foreign markets, Coke has been more successful than Pepsi. For example, in Eastern Europe, Pepsi has relied on a barter system that proved to fail.
Gaining market share occurs when a company stays one-step【S9】______ of the competition by knowing what the consumer wants. My recommendation is to make sure the company is always doing market research. This way they are able to get as much【S10】______ as possible from consumers. Next, analyze this data as fast as possible, and then develop the new product based upon this data. Once the product is developed, get it m the marketplace quickly. Time is a very critical factor. In my opinion, with all of these factors taken into consideration any company should give any company a good jump on market share.
A) records B) feedback C) at D) categories
E) for F) somewhat G) gain H) nevertheless
I) fast J) loyalty K) papers L) ahead
M) rapidly N) creativity O) wrought [br] 【S2】
选项
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2873706.html
相关试题推荐
____________(遇到如此多的困难),theteamhadtoreconsiderthesituationandtrytocom
[originaltext]W:Hello.M:ThisisJimEvers,fromMarketResearchCorporation.
[originaltext]W:Hello.M:ThisisJimEvers,fromMarketResearchCorporation.
Incitieswithrentcontrol,thecitygovernmentsetsthemaximumrentthat
Incitieswithrentcontrol,thecitygovernmentsetsthemaximumrentthat
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
Marketpricesmaymoveupordown(orremainthesame)inresponsetoahost
[originaltext]W:Ireallycan’tstandthewayDavidcontrolstheconversationa
随机试题
Anorganization’sreputation,profitability,andevenitscontinuedexistenc
PassageThree[br]WhatculturalinfluencedidOttomanJewsexertonOttoman
TheBritisharethemost【B1】______newspaperreadersintheworld.Thereare
涉及宗教内容的公开出版物,不得含有( )等内容。A.具体描述宗教礼仪细节 B
基尔霍夫电流定律用于确定连接在同一节点上各支路间的电流关系:在任一时刻,流入某一
以下有关平衡膳食的阐述不正确的是A.膳食中鱼、肉、奶、蛋所占的比例较高 B.膳
酒大黄功效偏于A.泻下力缓B.清上焦火热C.偏于活血D.善止血E.泻下力强
(2018年)根据《测绘资质分级标准》,甲级测绘资质单位的办公场所至少应有()
事实证明。自从资本市场诞生以来,股市从来就不是一个投资场所,______都是投机
广泛应用于设备安装的基础是( )。A.大块式 B.箱式 C.框架式 D.
最新回复
(
0
)