首页
登录
职称英语
Shopping has always been something of an impulse activity, in which objects
Shopping has always been something of an impulse activity, in which objects
游客
2023-07-27
32
管理
问题
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, in the hopes that our human nature will lead to a greater profit for them With the dawn of the Internet and its exploding usage across the world, the same tactics apply.
Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing, the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well’. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who lure customers in with the banners and the hosting web sites who are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browser are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant .to click on those banners, preferring not to support of system that put them in place. If Internet advertising is to continue to-be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent slump in the technology sector and slumping economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional "brick and mortar" businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed. [br] The author’s attitude toward Internet advertising appears tO be one of ______.
选项
A、wholehearted approval and confidence
B、approval so far but uncertainty in the future
C、objective analysis devoid of opinion
D、respect for its past record, but with little hope for its future
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2872917.html
相关试题推荐
Weconsidered____________(下班后去购物).goingshoppingafterwork
Thewaythatpeoplespendtheirmoney,andtheobjectsonwhichtheyspendi
Thewaythatpeoplespendtheirmoney,andtheobjectsonwhichtheyspendi
Thewaythatpeoplespendtheirmoney,andtheobjectsonwhichtheyspendi
Thewaythatpeoplespendtheirmoney,andtheobjectsonwhichtheyspendi
Thewaythatpeoplespendtheirmoney,andtheobjectsonwhichtheyspendi
Thenormalhumandailycycleofactivityisofsome7-8hours’sleepalterna
Thenormalhumandailycycleofactivityisofsome7-8hours’sleepalterna
Thenormalhumandailycycleofactivityisofsome7-8hours’sleepalterna
Thenormalhumandailycycleofactivityisofsome7-8hours’sleepalterna
随机试题
[originaltext]Nomancanchangetheweather.Nobodycancontroltheweather.
Thisdrinkwithgoodreputationcontainsno______flavouringandcolouring.A、fa
TimePatterninAmericaA)SusanAnthonyhasaneight-to-
()联合会议()紧急会议[br]()正式会议(
腹主动脉瘤夹层动脉瘤的声像图特征为A.彩色多普勒血流显像真腔内血流单色较亮,假腔
下列关于动脉粥样硬化的生物化学改变叙述错误的是A.粥样硬化斑块中堆积有大量胆固醇
某6层框架结构,如图所示,设防烈度为8度,设计基本地震加速度为0.209,设计地
平等协商与集体协商的主要区别有( )。A.主体不同 B.法律效力不同 C.
淀粉彻底消化所需要的酶有 A.唾液淀粉酶B.胰淀粉酶C.麦芽糖酶
冠状动脉性心脏病的危险因素不包括的是A、年龄 B、性别 C、吸烟 D、高脂
最新回复
(
0
)