首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2023-07-24
41
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event. [br] NBC makes great profits from selling advertising time to companies eager to ______ during the Olympic Games.
选项
答案
impress potential customers
解析
推理判断题。本句在原文中没有明显的答案,需要考生自己总结、归纳。根据第三段第六句话的意思,广告商为了使自己的产品能给客户留下潜在的好印象,不惜花费巨额费用在奥运会期间在电视上做广告,这样 NBC就会从广告商那里获取巨大的利润。
转载请注明原文地址:https://tihaiku.com/zcyy/2865849.html
相关试题推荐
NewYorkCityisavibrant(充满生气的)centerforcommerceandbusinessandone
NewYorkCityisavibrant(充满生气的)centerforcommerceandbusinessandone
NewYorkCityisavibrant(充满生气的)centerforcommerceandbusinessandone
NewYorkCityisavibrant(充满生气的)centerforcommerceandbusinessandone
NewYorkCityisavibrant(充满生气的)centerforcommerceandbusinessandone
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Overthelasttwoyears,inthePCbusinessMichaelDellhasbeenbeatenlik
Overthelasttwoyears,inthePCbusinessMichaelDellhasbeenbeatenlik
Overthelasttwoyears,inthePCbusinessMichaelDellhasbeenbeatenlik
Overthelasttwoyears,inthePCbusinessMichaelDellhasbeenbeatenlik
随机试题
InatotalofsixstatesinthemiddleofAmerica,15,000assembly-linework
TVLinkedtoLowerMarks[A]Theeffectoftelevisionon
红霉素易于在乳汁中出现的机制是()A:解离度大 B:呈弱碱性 C:呈弱酸性
导游服务具有周期性长的特点,导游人员应力求“日久见人心”。()
索赔事件(又称为干扰事件)是指那些使实际情况与合同规定不符合的各类事件,其在施工
下列属于证候的是( )。A.恶寒 B.发热 C.癥瘕 D.积聚 E.肾
下列有关家庭生命周期的描述,正确的有()。A.家庭形成期是从结婚到子女婴儿期
甲参加乙旅行社组织的沙漠一日游,乙旅行社为此向红星保险公司购买了旅行社责任保险。
女,22岁。每逢路过商店时就会有被售货员怀疑偷窃的想法,无法自制,十分痛苦,遂到
男,10岁。发热、头痛、呕吐3天,嗜睡半天,于7月10日入院。既往体健。查体:T
最新回复
(
0
)