首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2023-07-24
57
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event. [br] What does the author mean by "official vehicles"?
选项
答案
Automobiles used on an official occasion.
解析
推理判断题。原文在official vehicles的后面列举了它的具体内容:a family car,an import minivan and a luxury sedan,即家用轿车.进口小货车和豪华轿车,这些都是为官方准备的汽车。由此容易总结出答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2865846.html
相关试题推荐
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
[originaltext]Requestingsomeone’sbusinesscardisastraightforwardproce
[originaltext]Requestingsomeone’sbusinesscardisastraightforwardproce
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
随机试题
FromthetearsinNedra’seyeswecandeducethatsomethingsad______.A、mustha
Christmasiscelebrated(11)theworld.December25isbelievedtobetheb
ItseemsmoreandmoreAmericanswantschoolstoteachforeignlanguagesto
某制造企业下设机修和供电两个辅助生产车间,采用交互分配法分配辅助生产费用。辅助生
单相接地时,健全相的工频电压升高约为线电压的()倍A.1 B.1.1 C.2
机房的防辐射处理(防止有用信息以各种途径辐射出去)是涉及信息系统安全的技术,它归
下列各项中,不属于类风湿关节炎关节症状的是()A.晨僵 B.疼痛与压
核酸分子中储存、传递遗传信息的关键部分是A.戊糖构象 B.碱基的旋转角 C.
动作发展最为迅速,机械记忆比较发达的时期是()。A.婴幼儿阶段 B.学龄前阶
(2020年真题)下列关于架空敷设的说法正确的是( )。A.主要用绝缘线或裸线
最新回复
(
0
)