首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2023-07-24
102
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event. [br] What does the author mean by "official vehicles"?
选项
答案
Automobiles used on an official occasion.
解析
推理判断题。原文在official vehicles的后面列举了它的具体内容:a family car,an import minivan and a luxury sedan,即家用轿车.进口小货车和豪华轿车,这些都是为官方准备的汽车。由此容易总结出答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2865846.html
相关试题推荐
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
[originaltext]Requestingsomeone’sbusinesscardisastraightforwardproce
[originaltext]Requestingsomeone’sbusinesscardisastraightforwardproce
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
随机试题
RhodeIslandwasthe【C1】______ofAmericantennis:whentheUnitedStatesN
根据《企业安全生产费用提取和使用管理办法》(财企(2012)16号)的要求,普通
实施健康教育计划的主要工作不包括()。A.组织机构建设 B.制定实施的工作时间
新课程改革反对预备式,倡导生成式,所以教师不用进行课堂教学设计。()
患者泄泻腹痛,泻下急迫,粪色黄褐而臭,肛门灼热,烦热口渴,小便短赤,舌苔黄腻,脉
国家实行药品不良反应A:报告制度 B:登记制度 C:公布制度 D:通报制度
大承气汤的主治范围A.阳明腑实证 B.热结旁流证 C.热厥 D.痉病
完全正相关的证券A和证券B,其中证券A的期望收益率为16%,标准差为6%,证券B
全球PTA的生产集中于东非、北美和西欧。()
组织的人力资源管理活动是围绕组织的()而展开的。A.管理 B.愿景 C.
最新回复
(
0
)