首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-23
28
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on "persuasive salesmanship’ to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell Whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers. A striking example of the importance of meeting the consumers’ needs happened in mid-1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] The author used the example of Coca-cola to show ______.
选项
A、both the firm and the customers must be satisfied before trade occurs
B、a new product is hard to be accepted by the majority of the consumers
C、Classic Coke is much better than the new flavor produced by Coca-cola
D、a product must be designed to satisfy the demands of most consumers
答案
D
解析
写作意图题。首先根据题干中的the example of Coca-cola进行定位,根据最后一段第四句A striking example of the importance of meeting the consumers’needs happened in mid 1985可知,作者引用这个例子是为了表明满足消费者需求的重要性,故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/2861644.html
相关试题推荐
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
Sincethereissuchanabundanceoffoodinthesea,itisunderstandableth
随机试题
Itis【C1】______spring,andallofusarethankfultoseetreesbloominga
HowMarketersTargetKidsA)
[originaltext]I:Canbullyingbepreventedanyway?J:Bullyingisnotinevitabl
TheUSCongressA)TheUScongressisthelegislativebranchofthefede
医院感染指在____________期间发生的感染和在____________
【教学过程】 (一)导入新课 引导学生设想,在一个山谷中,有一个鼠种群在“快乐”地生活着,雌鼠和雄鼠之间可以自由交配,繁衍后代。后来山洪爆发了,山谷中形
股票的收益由()组成。Ⅰ.再投资Ⅱ.股息收入Ⅲ.资本损益Ⅳ.公积金转增收益A:
A.2 B.4 C.8 D.16
无论是何种学科,也无论是人类的何种探索,不能实证的假说和理论都有某种程度的价值,
关于测量,说法正确的是()。A.就是依据一定的法则用数字对事物加以确定 B.就
最新回复
(
0
)