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  3. Classified advertising is that advertising which is grouped in certain secti

Classified advertising is that advertising which is grouped in certain secti

游客2023-07-22  35
问题     Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such【B1】______as "Help Wanted", "Re al Estate," "Lost and Found" are made, the rate【B2】______being less than that for display advertising. Classified advertisements are a【B3】______to the reader and a saving to the advertiser. The reader who is interested in a【B4】______kind of advertisement finds all advertisements of that type grouped for him. The advertiser may, on this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.
    It is【B5】______that the reader approaches the classified advertisement in a different frame of mind from that in which he【B6】______the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is【B7】______, the advertiser does not need to【B8】______very much on display type to get the reader’s attention.
【B9】______. With the increase in the number of such advertisements, however,【B10】______. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures.【B11】______. This is particularly true of real estate advertising. [br] 【B2】
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答案 charged
解析 charged意为“收费”。从less than我们可知道是将两种广告形式作对比。从后文中提到分类广告，指出它是a saving to the advertiser(对广告者来说能节省费用)，可知此处指收费要比display advertising要低。
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