首页
登录
职称英语
You may have wondered why the supermarkets are all the same. It is not becau
You may have wondered why the supermarkets are all the same. It is not becau
游客
2023-07-20
22
管理
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they are all versed (精通) in the science of persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the en4, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is an uplifting (振奋的) way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed toward the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "footfall", as the number of people entering a store! is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retail centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work. [br] What is the passage mainly about?
选项
A、Rational and irrational ways of shopping.
B、How shoppers make choices in stores.
C、New technology that boosts stores’ sales.
D、The science behind stores’ arrangements.
答案
D
解析
本文首段指出超市布局相同是因为这样的布局背后藏着能让人们购买商品的技巧,接下来具体讲述入口处、蔬菜水果区安排在最前面、日用品区设在最后的布局所运用的销售原理,最后指出商店使用技术获取顾客在商店哪些区域停留及停留时间的信息,由此可知,本文主要讨论了商店布局背后的营销技巧,故答案为[D]。
转载请注明原文地址:https://tihaiku.com/zcyy/2854260.html
相关试题推荐
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】__
随机试题
Whatdoesthispassagewanttotellus?[originaltext]Manyayoungpersonte
在集装箱运输中,集装箱的来源包括实际承运人的箱子、无船承运人的箱子、( )、集
微机中,1K字节表示的二进制位数为()。A.8×1000 B.1000
A.去铁胺 B.维生素K C.右旋糖酐 D.氨甲苯酸 E.肝素预防新生儿
左边给定的是纸盒的外表面,下列哪一项能由它折叠而成? A.如上图所示 B.如
某中小城市的一家牛奶公司原来生产XX地方品牌液态奶供给本市消费者,在相当长的一段
质的研究法的不足之处有() A.无法精确描述群体现象B.研究过程
以下哪项对全冠龈边缘位置设计无影响A.固位力大小 B.牙体预备操作的难易 C
下列各项中,关于企业会计信息可靠性表述正确的有()。A.企业应当保持应有的谨
下列关于总图运输方案的说法,错误的是()A:总体布置工作应建立在厂区总平面布置的
最新回复
(
0
)