2. 职称英语
  3. This holiday season, there are plenty of ads that play up the same old narra

This holiday season, there are plenty of ads that play up the same old narra

游客2023-07-20  32
问题     This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s drink: guy wins over the; disapproving father-in-law with Johnnie Walker, guys bond like brothers over a bottle of Bushmills. But between all of them, there’s a Christmas miracle of sorts: a whisky ad aimed at women.
    With its heavy, smoky flavor, and dark, heavy coloring, whisky still carries the connotations (内涵) of America’s early attitudes toward liquor—mainly, that women shouldn’t have any. "The association with manliness is related to a deep cultural appreciation of alcohol’s dangers；having the strength and wisdom to confront and withstand those dangers is at the root of the association with manliness," says James S. Roberts, an associate professor of economics at Duke, "And all this scales with the beverage consumed, with whisky at the pinnacle."
    In other words, it’s one thing to have a girly soft drink. Those are kind of cute. But whisky? Total unladylike. That perception is one that women have played with over the years—witness every Gretchen Wilson song in which she proves her badass, redneck, tomboy ways by doing shots of the dark stuff. But the idea that women drink whisky only when they want to keep up with the boys is not the whole story. "For years, women drank Scotch whisky, even nice, polite women in the South drank bourbon," says Heather Greene, one of America’s foremost Scotch experts and a spokesperson for the Glenfiddich brand. Marcy Ruderhausen, the master of whisky for Johnnie Walker brands, notes that Scotch has always been popular among women in the Latin American neighborhoods of South Florida. "It’s all about people’s personal taste," says Ruderhausen. "Just as there are men who don’t like a big, smoky whisky, there are women who do."
    Make no mistake. Having hard-liquor ads targeted at women is hardly a tent pole of the feminist movement. It’s not progress, it’s marketing: a way to get more people to pay more money for a product that can be dangerous if used to excess. But still, as Christmas Day approaches, it’s useful to remember— especially for those totally panicked (恐慌的) ， last-minute shoppers out there—that the right woman in the right circumstances might enjoy a hastily purchased, wrapped-in-the-car bottle of whisky just as much as a man does. [br] According to James S. Roberts, why is whisky a man’s drink?
选项 A、Because of whisky’s manly dangers.
B、Because of whisky’s cultural background.
C、Because of whisky’s heavy flavor.
D、Because of whisky’s dark coloring.
答案 B
解析 推理判断题。由定位句“威士忌是男性的象征源于人们在深层文化上对烈酒危险性的欣赏，男士就该拥有应对和抵挡那些危险的力量和智慧……”可知，这才是Roberts认为威士忌是男士的酒的原因。故B)“因为威士忌的文化背景”与文意相符，为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2852712.html
相关试题推荐
随机试题
最新回复(0)