首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-07-17
91
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them —“Their lotion cured my disease in six days.” for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Hmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. I never realize the regulations were so tight.
选项
A、What kind of medicine to develop.
B、When to advertise the drugs.
C、How to promote their products.
D、The regulations of medicine advertising.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2846116.html
相关试题推荐
[originaltext]Ifparentsbringupachildwiththeaimofturningthechild
[originaltext]Americansoftensaythatthereareonlytwothingsapersonc
[originaltext]Americansoftensaythatthereareonlytwothingsapersonc
[originaltext]Anyonewhocaresaboutwhatschoolsandcollegesteachandho
[originaltext]Anyonewhocaresaboutwhatschoolsandcollegesteachandho
[originaltext]W:Hello,Steven.Howareyou?M:Nottoobad,thankyou,Ann.Ho
[originaltext]W:AlexisanEnglishteacherinIranandtodaywe’dliketoshar
[originaltext]W:AlexisanEnglishteacherinIranandtodaywe’dliketoshar
[originaltext]W:Howcanourhistoryteachergiveussuchadifficultassignmen
[originaltext]W:Howcanourhistoryteachergiveussuchadifficultassignmen
随机试题
[originaltext]W:SweetHomeFurniture,canIhelpyou?M:Yes,[8]I’dliketob
WhichofthefollowingisINCORRECTaboutAungSanSuuKyi?[br][originaltext]
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
对公路路面的基本要求包括( )。A.足够的强度和刚度 B.足够的稳定性 C
下列关于有限责任公司股东转让股权的说法中,不正确的是( )。A.股东转让股权必须
心脏瓣膜疾病中主动脉瓣关闭不全增加A.左室的前负荷 B.左室的后负荷 C
气虚秘若气虚下陷,肛门坠胀者,可用补中益气汤合用何方A.麻子仁丸 B.更衣丸
Thechangeinthatvillagewasmiraculou
(2020年真题)根据个人所得税法律制度的规定,下列各项中,应按照“财产转让所得
办公及生活用家具购置费属于()。A.设备及工、器具购置费 B.有项目建设
最新回复
(
0
)