首页
登录
职称英语
[originaltext] Advertising as we know it today did not begin in the United S
[originaltext] Advertising as we know it today did not begin in the United S
游客
2023-07-17
22
管理
问题
Advertising as we know it today did not begin in the United States tmtil after the Civil War. Before that advertising had consisted mainly of small paragraphs in which a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising", partly because he used the modern copywriting technique of emphasizing the rewards derived from using a product, rather than simply talking about the product itself.
The 19th century is also the period in which trademarks and slogans were born. Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for a product may only be used by that particular company. For instance, the trademark of RCA Victor Company is a picture of an old, old record player with a dog listening to the record; it appears in most RCA ads and on most of their products.
Slogans and trademarks are still widely used in modern advertising, but generally the approach has become more scientific. With hundreds of products that are nearly identical, an advertiser must somehow make his product look different, even if it really isn’t. It has been said that the two most important words in advertising are "free" and "new". The middle class American usually assumes that if a product is new, it is always better; and when people aren’t buying a product, calling it "new" often does wonders for its sales.
选项
A、Developments of American ads.
B、Slogans and trademarks in ads.
C、Benjamin Franklin’s advertising technique.
D、Wonders for sales.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2845316.html
相关试题推荐
[originaltext]Inthe1940’sand50’s,itwasnotlikelythatayoungblack
[originaltext]Thegroundwatercanbedividedinto"softwater"and"hardw
[originaltext]M:Hello,Sally,haven’tseenyouforalongtime.Howhaveyoub
[originaltext]M:Hello,Sally,haven’tseenyouforalongtime.Howhaveyoub
[originaltext]W:Whydon’tyoubeginbytellingsomethingaboutyourself?M:Wh
[originaltext]TheGreekphilosopherSocratestaught"themanwhoismasterofh
[originaltext]TheGreekphilosopherSocratestaught"themanwhoismasterofh
[originaltext]TheGreekphilosopherSocratestaught"themanwhoismasterofh
[originaltext]TheGreekphilosopherSocratestaught"themanwhoismasterofh
[originaltext](26)VisitorstoBritainarealwayscomplainingaboutEnglish
随机试题
[originaltext]Anewplanforgettingchildrentoandfromschoolisbeings
WorkplaceNegativityNothingaffectsemp
Oneofhis______istobecomethePresidentofGeneralMotor.A、thoughtsB、suspi
水轮机型号中,引水室特征代号“X”表示()。A.金属蜗壳 B.混凝土蜗壳
下列关于悬挑式脚手架选择和制作的要求中,说法错误的是( )。A.型钢悬挑梁悬挑
Thescientistshavemadean_______study
具有清热泻火,滋阴润燥功效的是A.生地黄 B.黄柏 C.栀子 D.知母
下列关于劳动力市场歧视的说法中,正确的有( )。A.劳动力市场歧视可以被划分为
某企业计划年初投资200万元购置新设备以增加产量。已知设备可使用6年,每年增加产
某高炉工程在工程开工前,业主与公司签订了施工合同,并就施工进度安排取得了一致意见
最新回复
(
0
)