首页
登录
职称英语
【B1】 [br] 【B5】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B5】 [originaltext] In a competitive economy, the consumer usually
游客
2023-07-17
42
管理
问题
【B1】 [br] 【B5】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
consumers
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2845235.html
相关试题推荐
Pressure1.现在的年轻人面对着很大的压力2.压力对年轻人来说有好处,也有不利之处3.你是如何对付压力的Inthecompetitive
[originaltext]FloridaInternationalUniversityhasopenedwhatitsaysist
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
Whatarethetwospeakerstalkingabout?[originaltext]M:Weseemtobehavingt
[originaltext]M:Hey,honey,whydoyoulooksohappy?W:Greatnews.Wejustw
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
随机试题
Bakingbooksbyprofessionalfoodwriterstendtobemoremodest______.A、enchant
[originaltext][19]Aroundtheyear1000AD,somepeoplefromnorthwestIndiabe
—Wouldyoulikemetogotothedentist
A. B. C. D.
属于微量营养素的是()。A.碳水化合物 B.脂肪 C.蛋白质 D.
患者尿频量多,混浊如脂膏,腰膝酸软,口干唇燥,乏力,舌红少苔,脉细,其证候是(
生物老师把六种动物分成两组,一组是鲫鱼、麻雀、牛,另一组是蜗牛、虾、蝴蝶。这样分
反映企业经营成果的会计要素,也称为动态会计要素,构成利润表的基本框架。下列不属于
某分项工程合同价为6万元,采用价格指数进行价格调整。可调值部分占合同总价的70%
(2020年真题)项目施工成本的过程控制程序主要包括( )。A.管理控制程序和
最新回复
(
0
)