首页
登录
职称英语
【B1】 [br] 【B5】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B5】 [originaltext] In a competitive economy, the consumer usually
游客
2023-07-17
26
管理
问题
【B1】 [br] 【B5】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
consumers
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2845235.html
相关试题推荐
Pressure1.现在的年轻人面对着很大的压力2.压力对年轻人来说有好处,也有不利之处3.你是如何对付压力的Inthecompetitive
[originaltext]FloridaInternationalUniversityhasopenedwhatitsaysist
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
Whatarethetwospeakerstalkingabout?[originaltext]M:Weseemtobehavingt
[originaltext]M:Hey,honey,whydoyoulooksohappy?W:Greatnews.Wejustw
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
随机试题
【B1】[br]【B2】[originaltext]Thereissomethinghardtoresistaboutcherrie
[originaltext]TheworldwideorganizationoftheRedCrossstemsfromtheid
以下不属于石方路基修筑试验段目的的是()A.确定松铺厚度 B.压实机具组
当电缆在楼板和墙上贯穿通过时,应用建筑材料进行严密封堵。()
某新建二级公路为确定基层无机结合料稳定材料的最大干密度,可采用()方法。A
关于药物跨膜转运的叙述中错误的是A.弱酸性药物在碱性环境易转运 B.弱碱性药物
色苷酸钠预防哮喘发作的主要机制为A.抑制肥大细胞对各种刺激引起的脱颗粒作用等
在营销环境威胁分析矩阵图中,第Ⅲ象限表示( )。A.环境威胁的影响程度小,但出
村集体经济组织的一台收割机2015年计提的折旧5000元应当计入( )账户。A
根据合同法律制度的规定,下列关于合同解除的表述中,不正确的有()。A.一旦
最新回复
(
0
)