首页
登录
职称英语
【B1】 [br] 【B3】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B3】 [originaltext] In a competitive economy, the consumer usually
游客
2023-07-17
87
管理
问题
【B1】 [br] 【B3】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
tends
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2845233.html
相关试题推荐
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
[originaltext]W:Hi,Peter.Nicetomeetyou!M:Hi.Youare?W:I’mLisa,[22]
随机试题
Thelistofthingsweneedtothinkaboutwhichwillbe______byclimatechangei
What’stherightactivityforme?Whoeveryouare,there’s
Impatiencehasbeenaroundforalongtime.Thereisnothingnewaboutpeople
Listentothefollowingpassage.WriteinEnglishashortsummaryofaround150-
PeoplelivingonpartsofthesouthcoastofEnglandfaceaseriousproblem
单层排架结构柱基,进行地基变形计算时,应验算( )。A.局部倾斜 B.沉降量
卡介苗初种年龄为A.生后2~3天内 B.生后2~3个月 C.生后4~5个月
下列属于私募基金管理人及从业人员等主体规范要求中不得从事的行为的是()。
简述教育对政治的正向功能。
在迈克尔逊干涉仪的一条光路中,放入一折射率为n,厚度为d的透明薄片,放入后,这条
最新回复
(
0
)