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Sarr Elyse took a sip from a plastic cup. Like a practised wine taster, she
Sarr Elyse took a sip from a plastic cup. Like a practised wine taster, she
游客
2023-07-17
31
管理
问题
Sarr Elyse took a sip from a plastic cup. Like a practised wine taster, she swilled the dark liquid around in her mouth then swallowed.
"I love Coca-Cola and this is not Coca-Cola," she said with a slight grimace (鬼脸).
It certainly wasn’t and that’s the point of Mecca-Cola—a soft drink named after Islam’s holiest land and created to protest against US foreign policy in the Middle East. Senegal is one of the first sub-Saharan African countries to put Mecca-Cola on the market, and it’s an obvious choice. The population is 95 percent Muslim and opposition to the war in Iraq has been more【1】here than elsewhere in the region.
Thousands took to the streets to protest against the fighting in Iraq and now Mecca-Cola, which has sales of about five million bottles in Europe, will gives thirsty Senegalese a thought-provoking,【2】thirst reliever to the US brand.
"Being a Muslim, I was attracted by the name Mecca-Cola," said Hassane Brahim Fardoun, the businessman behind the drink’s distribution in Senegal. "I will do my best to【3】the Senegalese market with this new product."
The drink’s launch【4】with increasing popular opposition to US foreign policy and the first six-packs of Mecca-Cola were delivered to two shops in Senegal’s capital Dakar the same week US troops stormed Baghdad. More will follow if it sells well.
He says the advertising【5】has not yet started because posters have not arrived from France, but he has high hopes for word of mouth marketing.
Elyse is one of the first to taste the new drink at a tiny shop in the city centre. Unfortunately for Fardoun, she is Catholic, and a little reserved about whole-heartedly【6】the political viewpoints behind Mecca-Cola’s existence.
Mecca-Cola has already found fans in Africa, as well as in Europe. The cola with a crusade (改革运动) is the【7】of French businessman Tawfik Mathlouthi, who launched the drink last November in France as a protest against US foreign policy.
Mecca-Cola is not unique. There is a wide range of similar【8】drinks, like Muslim Up or British-based Qibla-Cola, whose website cries "Liberate your taste".【9】, the drink that typifies the American way of life was flavoured originally with cola nuts, widely prized in West Africa as a【10】and a dowry gift at weddings.
A. injected B. alternative C. racially D. brainchild
E. constituent F. vocal G. campaign H. ironically
I. optimum J. backing K. coincided L. ideological
M. penetrate N. stimulus O. inherently [br] 【2】
选项
答案
B
解析
此处应为形容词。根据空白处后的内容可以推断该词应表明麦加可乐给塞内加尔人带来了美国饮料品牌“以外的选择”.因此alternative为本题答案。在语义上,形容词词库中的optimum也可能适合,但是optimum不会用于optimum…to…这样的结构中,只有alternative可以用于alternative…to…,意为“除了……之外的选择”。
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