首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2023-07-16
64
管理
问题
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions(并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year —ABC and NBC).
Media acquisitions have skyrocketed(剧增)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] The issue of media ownership is important because ______.
选项
A、it affects the amount of money the stockholders will make
B、it decides whether we can have different aspects of the media
C、it means that more and more people will hold onto only a few stations
D、it concerns the channels through which to express opinions
答案
D
解析
此题为细节题。最后一段第二句说,如果这个国家的媒体操纵在少数几家公司手里,发表不同政治观点和新思想的渠道就会受到限制。因此D是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2841178.html
相关试题推荐
WhySmallCompaniesWillWininThisEconomyIjustheardastor
WhySmallCompaniesWillWininThisEconomyIjustheardastor
WhySmallCompaniesWillWininThisEconomyIjustheardastor
WhySmallCompaniesWillWininThisEconomyIjustheardastor
WhySmallCompaniesWillWininThisEconomyIjustheardastor
WhySmallCompaniesWillWininThisEconomyIjustheardastor
Almostallcompaniestryingtodevelopnewproductsandcreatenewjobshaveto_
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
[originaltext]Socialinsectsliveinintegratedcommunitieswhichinsomew
[originaltext]Socialinsectsliveinintegratedcommunitieswhichinsomew
随机试题
Therelationshipbetweenlanguageandgenderhaslongbeenofinterestwithi
Completethetablebelow.WriteNOMORETHANTWOWORDSforeachanswer.[img]201
患儿2岁,经常感冒和患肺炎。体检发现心前区隆起,心界向两侧扩大,胸骨左缘第2肋间
甲公司与乙公司订立一书面合同,甲公司签字盖章后邮寄给乙公司签字盖章,该合同的成立
引起早产儿颅内出血最常见的原因是 A、缺血缺氧 B、快速输入高渗液体 C、
砂仁的功效是A.化湿行气、温中安胎 B.化湿行气、温中止呕 C.燥湿温中、行
对于单位活期存款账户中的一般存款账户,可以办理的业务有()。A.现金缴存 B
A.发汗药 B.温热药 C.清热药 D.利湿药 E.苦寒药脾胃虚寒者忌用
A.以健康人或病人作为受试对象 B.实验时使用对照和双盲法 C.不选择弱势人
建设工程质量特性中的可靠性是指工程在规定的时间和规定的条件下()。A.满足
最新回复
(
0
)