2. 职称英语
  3. What could possibly account for the amazing success of Coca-Cola? How has th

What could possibly account for the amazing success of Coca-Cola? How has th

游客2023-07-15  33
问题     What could possibly account for the amazing success of Coca-Cola? How has this combination of carbonated water(苏打水), sugar, acid and flavorings come to symbolize the American way of life for most of the world? After all, even the manufacturers could hardly describe Coke as a healthy product since it contains relatively high amounts of sugar (admittedly not the case with Diet Coke which contains artificial sweeteners instead of sugar) and phosphoric acid(磷酸), both of which are known to damage teeth.
    One explanation may be found in the name. The original recipe(配方)included a flavoring from the coca plant and probably included small amounts of cocaine (an addictive (使人上瘾的) substance), but since the early part of this century all traces of cocaine have been removed. However, Coke (like all cola drinks) also includes a flavoring from the cola tree; cola extract(提炼物) contains caffeine, which is a stimulant, and the Coca-Cola company adds extra caffeine in addition. While caffeine is not thought to be an addictive substance in itself, there is considerable evidence that over a period of time the consumption of caffeine has to be increased in order for its stimulating effect to be maintained, and so sales of Coke perhaps benefit as a result.
    A more likely reason for the enduring popularity of Coke may, however, be found in the company’s enviable marketing(营销) strategies. Over the years it has come up with some of the most memorable commercials (商业广告), tunes, slogans and sponsorship in the world of advertising, variously emphasizing international harmony, youthfulness and a carefree(轻松愉快的)  lifestyle.  Few other companies have been able to match such marketing techniques so consistently or effectively. As suggested earlier, the influences of American culture are evident just about everywhere, and Coca-Cola has somehow come to represent a vision of the United States that much of the rest of the world dreams about and aspires to (热望). Perhaps drinking Coke brings people that little bit closer to the dream. [br] Paragraph 2 tells us one reason for the success of Coca-Cola is that______.
选项 A、it contains caffeine
B、it used to include cocaine
C、people love its name
D、it is addictive
答案 A
解析 第二段第一句话提示“One explanation may be found in the name”：“在它的名字中也许能找到一个原因”。其之所以称为Coca-Cola是由于早期的配方中含有提取自coca植物中的调味剂，这其中含有少量能使人上瘾的cocaine(可卡因)。后来虽然cocaine被完全去除了，但仍含有一种提取自cola树的调味剂，其中含caffeine(咖啡因)。咖啡因虽不会使人上瘾，但是“．．．over a period of time the consumption of caffeine has to be increased in order for its stimulating effect to be maintained，and so sales of Coke perhaps benefit as a result”：“长期摄入需要加大量才能保持令人兴奋的效果”。也就是说Coke获益是由于其中所含Caffeine的这一特点决定的，故选A)。
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