首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-15
63
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries ’concentrated 【S1】______ on the efficient production of goods, and then relied on "persuasive salesmanship" to 【S2】______ as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 【S3】______ them into money.
Marketing, on the other hand, focuses on the ’wants of consumers. It begins with first analyzing the 【S4】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing 【S5】______ , which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first 【S6】______ to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given 【S7】______ over profit in a company. There are always two sides to every business 【S8】______ the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest 【S9】______ to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant 【S10】______ of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A) portion B) endeavor C) references D) concept
E) move F) revise G) primarily H) transaction
I) undergo J) preferences K) priority L) fraction
M) route N) convert O) presumably [br] 【S5】
选项
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2838240.html
相关试题推荐
____________(由于缺乏感情交流),misunderstandingarisesandsometimesleadstothebreak
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
It’ssometimesthoughtthatthelongingformaterialgoods,theneedtobuy
高校教师的培养应力求做到时效性、层次性和超前性。()
A.450~500Pa B.750~800Pa C.950~1000Pa
根据《旅游安全管理办法》规定,各级旅游主管部门应当建立旅游突发事件报告制度。一般
园林中的桥的类型有( )。A.拱桥 B.平桥 C.廊桥 D.索桥 E.曲
对区域经济发展水平和发展阶段的分析主要是在建立经济发展水平量度标准的基础上,通过
列宾《伏尔加河上的纤夫》所采用的创作手法是( )。A.批判现实主义创作手法
1977年,我国恢复高考制度。这( )A.标志着十年动乱的结束 B.宣告了改
在其他条件相同的情况下,接受高等教育毕业后工作时间的长短会影响()。A.心理成
下列行为中,不属于销售无形资产的是()。A.转让专利权 B.转让建筑永久使用
最新回复
(
0
)