首页
登录
职称英语
Green Wave Washes Over Mainstream Shopping Research in Bri
Green Wave Washes Over Mainstream Shopping Research in Bri
游客
2023-07-13
46
管理
问题
Green Wave Washes Over Mainstream Shopping
Research in Britain has shown that "green consumers" continue to flourish as a significant group among shoppers. This suggests that politicians who claim environmentalism is yesterday’s issue may be seriously misjudging the public mood.
A report from Mintel, the market research organization, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a "green wave" has swept through consumerism, taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with "ethical" concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintel’s survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 percent in 1990 to around 60 percent in 1994. On average, they will pay 13 percent more for such products, although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.
Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 percent but the number of green spender among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel, the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel, Angela Hughes, said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned environmentalism has not "gone off the boil". In fact, it has spread across a much wider range of consumer groups, ages and occupations.
Mintel’s 1994 survey found that 13 percent of consumers are "very dark green", nearly always buying environmentally friendly products, 28 percent are "dark green", trying "as far as possible" to buy such products, and 21 percent are "pale green" tending to buy green products if they see them. Another 26 percent are "armchair greens"; they said they care about environmental issues but their concern does not affect their spending habits. Only 10 percent say they do not care about green issues.
Four in ten people are "ethical spenders", buying goods which do not, for example, involve dealings with oppressive regimes. This figure is the same as in 1990, although the number of "armchair ethicals" has risen from 28 to 35 percent and only 22 percent say they are, unconcerned now, against 30 percent in 1990. Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy, including the policies of the companies that provide them and that this will require a greater degree of honesty with consumers.
Among green consumers, animal testing is the top issue—48 percent said they would be deterred from buying a product if it had been tested on animals followed by concerns regarding irresponsible selling, the ozone layer, river and sea pollution, forest destruction, recycling and factor farming. However, concern for specific issues is lower than in 1990, suggesting that many consumers feel that Government and business have taken on the environmental agenda. [br] Almost half green consumers take animal testing as the most influential factor that decides their buying choices.
选项
A、Y
B、N
C、NG
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2833530.html
相关试题推荐
Shoppingforclothesisnotthesameexperienceforamanasitisforawom
Shoppingforclothesisnotthesameexperienceforamanasitisforawom
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
随机试题
Whatmightdrivingonanautomatedhighwaybelike?Theanswerdependsonwhat
A、Threatenedbytheglobalfinancialcrisis.B、Lackofvaluedcustomers.C、Impos
套期保值的实质是用较大的基差风险代替较小的现货价格风险。()A、正确B、错误B套期保值的实质是用较小的基差风险代替较大的现货价格风险。
Ifyou’refindingittoughtolandajob,followahuntingplanwiththefol
政治原则是思想政治教育的根本原则。
液压强度试验常用洁净水进行,试验压力为()的1.25~1.5倍。A、设计压力
可能引起嗜睡的镇咳药物是A.可待因 B.右美沙芬 C.苯丙哌啉 D.喷托维
基准地价修正法估价结果的准确性,主要取决于基准地价的准确性以及调整系数的完整性和
建筑地基基础设计中的基础抗剪切验算采用哪种设计方法() A.容许承载能力设计
不属于医学心理学分支学科的是A.健康心理学 B.教育心理学 C.变态心理学
最新回复
(
0
)