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Hong Kong Disneyland is counting on the peak summer season and more【S1】_____
Hong Kong Disneyland is counting on the peak summer season and more【S1】_____
游客
2023-07-13
54
管理
问题
Hong Kong Disneyland is counting on the peak summer season and more【S1】______marketing in Chinese cities to help make up for the theme park’ s lagging attendance, the managing director said Thursday.
Bill Ernest said crowd figures at Disney’s latest park have been "slightly behind 【S2】______"since opening in September, but visitor numbers dining its first summer season will be crucial for the park’s goal of【S3】______5.6 million visitors a year.
"I think 5.6 (million) is still our target," Ernest said in an interview with government broadcaster Radio Television Hong Kong. "It’s still what we’re【S4】______for this year."
"A lot depends on summer... July and August are two of the key months typically and I’m hoping they’re busy for us here as well," he said.
The park is stepping up its marketing【S5】______to build up brand【S6】______in mainland China—a challenging market where many did not grow up with Disney characters and 【S7】______. The focus will be on【S8】______cities outside Of Shanghai and Beijing, such as Tianjin in the Northeast and Nanjing in the East. The park is also hoping to draw in more mainland Chinese visitors by using simplified Chinese characters -- used in the mainland but not in Hong Kong—on its maps and【S9】______for shows. Three new attractions will open at the Hong Kong theme park in July as part of its expansion plan. The additions me the Autopia electric car ride, UFO Zone and Stitch Encounter,【S10】______by the Disney character Stitch from Lilo & Stitch.
A) inspired B) envelop C) awareness D) aggressive
E) striving F) subtitles G) designed H) parade
I) numerous J) forecast K) dismaying L) campaign
M) cartoons N) emerging O) attracting [br] 【S1】
选项
答案
D
解析
根据原文,此处需要一个多音节的形容词来修饰“marketing”。而根据句意,香港迪斯尼乐园依靠暑假客流高峰,中国城市需更强有力的市场营销以弥补主题公园的客流滞后问题。所以选择aggressive,意思是“强有力的,好斗的”。
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