首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2023-07-12
58
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] According to the passage, investments in service are comparable to investments in production and distribution in terms of the ______.
选项
A、tangibility of the benefits that they tend to confer.
B、increased revenues that they ultimately produce.
C、basis on which they need to be weighed.
D、insufficient analysis that managers devote to them.
答案
C
解析
类比题。对服务投资和对生产、分配投资在哪点上是相同的? A.“tangibility of the benefits”,原文没有相应的文字支持。B.“increased revenues”,原文没有相应的文字支持。C.正确,需被衡量的标准。第一段第二句,都需以减少成本、增加收益这类的标准衡量。D.无效分析。在此处未提。
转载请注明原文地址:https://tihaiku.com/zcyy/2829500.html
相关试题推荐
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagai
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resm
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Theadvantagesanddisadvantagesofalargepopulationhavelongbeenasubj
Theadvantagesanddisadvantagesofalargepopulationhavelongbeenasubj
随机试题
After______theshoppinglist,IfoundthatIforgottobuysalt.A、examiningB、te
[originaltext]Duringthepastdecadetherehasbeenamultifoldincreasein
A.whereB.exceptionsC.affairsD.meetE.cr
下尿路感染的最突出表现是()A:发热 B:肾区叩击痛 C:膀胱刺激征 D
下列哪项不属于课堂教学的基本环节()。A.分析教材 B.准备设备 C.了解
治疗咽喉红肿疼痛,兼有肺热咳嗽、痰多者,应首选A:射干 B:鱼腥草 C:马勃
患者女性,41岁。诊断为"溃疡性结肠炎"收住院,每天腹泻5~6次,有少量脓血便,
某工程项目实施过程的部分时间参数如下表所示: 其中,总时差最大的活动是(
广播电视工程中,进口材料、设备等,其技术标准、参数、规格、数量等应符合()的约
最新回复
(
0
)