首页
登录
职称英语
A Brief History of Online Shopping When Amazon.com opene
A Brief History of Online Shopping When Amazon.com opene
游客
2023-07-10
52
管理
问题
A Brief History of Online Shopping
When Amazon.com opened for business 15 years ago, it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, Wash. Jeff Bezos, Amazon founder and CEO, had left New York City for the Pacific Northwest, using some of his time on the road to write the company’s business plan. Books were packed on a table made out of an extra door they found lying in the new home—a practice the company continues today in spirit by making many of the office’s desks out of doors. Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world, selling everything from trumpets and golf carts to dishwashers and clothes. Despite the economic recession, online retail in the U.S. grew 11% last year, according to a report released this March from Forrester Research. More than 150 million people—about two-thirds of all Internet users in the U.S.—bought something online last year. It’s a staggering leap for an industry used by 27% of the nation’s online population a decade ago.
One of the first known Web purchases took place in 1994. It was a Italian pizza with mushrooms and extra cheese from Pizza Hut, a somewhat appropriate purchase for the early days of the Internet. When Amazon came on the scene not long after, selling books online was a curious idea. After all, why would people buy a textbook online when they could go to a bookstore? But eventually, a revolutionary change in culture and groupthink took place. Buying things online was all about price and selection, says Ellen Davis, a vice president with the National Retail Federation. If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted, the Internet was a solution. The big sellers were "hard goods," those things you didn’t have to touch, feel or smell in order to buy, such as books, computers and other electronics. Now, nothing is off limits. "As the Internet has evolved, it’s become a channel where you can buy anything," Davis says. "You can buy fragrances(香水)—something you would have normally thought you would need to go to a store and actually experience before you decided to buy."
Part of the shift has, to do with the normalizing of giving out personal information online. All it takes is one click of the purchase button before consumers start to feel more comfortable using their credit-card information online, Davis says. Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information, which has given rise to a painless checkout process.
And part of it had to do with making the online experience more like an in-store shopping trip. Many sites geared themselves toward consumers who like to try before they buy. While Web shoppers technically have to buy the item first, sites such as Zappos, which specializes in shoes, and Piperlime, which sells clothes and accessories, offer free shipping on returns. If you buy it, try it and don’t like it, having to return the item is less of a concern. Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods. Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close. Others such as Bed, Bath & Beyond and Buy.com feature product videos that allow shoppers to see, for example, a grill(烤架)cleaner in action. And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell. Beyond its discounts, Overstock.com wins customer loyalty by making online deals with flat-rate shipping of $2.95 on everything from earrings to refrigerators.
Even famously resistant designers and luxury retailers are putting goods online. According to Bain & Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 8% worldwide last year, luxury sales online grew 20%. This September MarcJacobs.com will have more than just videos of models walking on the runway on his website. Jacobs will join others such as Jimmy Choo, Hugo Boss and Donna Karan, all of whom sell, or will soon start selling, products through their websites. The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
All of this online shopping has given rise to a new version of one of America’s favorite holidays. Cyber Monday was coined in 2005 to represent the boom in online sales that comes the Monday after Black Friday—the day after Thanksgiving and the largest shopping day of the year. Though Cyber Monday has never overshadowed Black Friday’s sales, customers are more comfortable doing shopping online than ever. 83% of consumers say they are more confident in making a purchase when they have conducted research online as opposed to speaking to a salesperson in a store.
While retailers were initially terrified of what bad reviews could do to their bottom line, they’ve since witnessed the power of a compliment and embraced the practice. Despite initial fears, says Craig Berman, Amazon’s vice president of global communications, product reviews have only served to increase their customer loyalty. "It helped us build customer trust," he says. "It put us in a special place with customers in that they could come to the site and get honest and comprehensive—and over time, very substantial— firsthand knowledge from other customers." Berman says the company has some reviewers who take online shopping to heart. "There are some customers who are extraordinarily proud of being one of our top reviewers—they take their job really seriously." Some of Amazon’s customers are greedy readers who consider it their duty to review one or two books every single week. While the company may have come a long way from its roots, the company’s original specialty has not been forgotten. [br] Most customers would rather______than speak to a salesperson in a store when making a purchase.
选项
答案
conduct research online
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2825641.html
相关试题推荐
[originaltext]W:Didn’tMariongoshoppingwithyouyesterday?M:Evenifsheh
[originaltext]W:Didn’tMariongoshoppingwithyouyesterday?M:Evenifsheh
[originaltext]W:Didn’tMariongoshoppingwithyouyesterday?M:Evenifsheh
[originaltext]W:Didn’tMariongoshoppingwithyouyesterday?M:Evenifsheh
Mostofthepeoplewhoappearmostoftenandmostgloriouslyinthehistory
Thepassagegivesabriefdescriptionofthecontentofanewbook,AHistoryof
Thepassagegivesabriefdescriptionofthecontentofanewbook,AHistoryof
Thepassagegivesabriefdescriptionofthecontentofanewbook,AHistoryof
Thepassagegivesabriefdescriptionofthecontentofanewbook,AHistoryof
Astudyofarthistorymightbeagoodwaytolearnmoreaboutaculturetha
随机试题
Itwas10yearsago,onawarmJulynight,thatanewbornlambtookherfirs
Statusesaremarveloushumaninventionsthatenableustogetalongwithon
[originaltext]Thestoryofsilkisafascinatingone.About4,000yearsago
了解被审计单位及其环境,充分识别和评估财务报表重大错报风险,设计和实施进一步审计
李某,男,49岁。素有头痛眩晕,心烦易怒。今日突然发病,半身不遂,口舌歪斜,神识
可抑制HMC-CoA还原酶抑制剂而减少胆固醇合成的药物是()A.洛伐他汀
对门脉高压症患者食管曲张静脉破裂出血最有效的止血方法是A.垂体后叶加压素静脉静注
施工企业安全生产管理的重点是()。A.对施工人员进行安全生产教育 B.危险源的
《中华人民共和国物权法》第一百七十条规定,债权人对担保财产享有优先受偿的权利,所
(2012年真题)对具有破产原因而又有再生希望的企业,经利害关系人申请,人民法院
最新回复
(
0
)