首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2023-07-08
41
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] It is found by Lindstrom that a baby giggling is ______.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-ranking sounds were less…等可以推断a baby giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2819296.html
相关试题推荐
[originaltext]M:Look,Ihatebotheringpeopleabouttrivialthing,butcouldy
[originaltext]M:Look,Ihatebotheringpeopleabouttrivialthing,butcouldy
Nearly5,000peoplebelowtheageof21diebecauseofexcessivealcoholcon
Nearly5,000peoplebelowtheageof21diebecauseofexcessivealcoholcon
Nearly5,000peoplebelowtheageof21diebecauseofexcessivealcoholcon
HistoryofAmericanImmigrationA)Ancientpeoplesonlyl
HistoryofAmericanImmigrationA)Ancientpeoplesonlyl
HistoryofAmericanImmigrationA)Ancientpeoplesonlyl
HistoryofAmericanImmigrationA)Ancientpeoplesonlyl
HistoryofAmericanImmigrationA)Ancientpeoplesonlyl
随机试题
Shewasso______inherworkthatshedidn’tnoticemewhenIcameintheroom.(2
Thedictionaryisoftenusedtodeterminethecorrectspellingofwords,or
Thewomanandthemanareclassmates.[br][originaltext]M:Hi,Kelly.Wherehav
某跨径为25m的预应力混凝土简支箱梁桥动力(自振)特性测定试验,试完成以下相关试
下列关于个人贷款审批意见的表述,正确的是( )。A.采用单人审批时,贷款审批人
传染病法规定:甲类传染病要求发病后于A.2小时内上报 B.4小时内上报 C.
尿路感染最常见的致病菌是A.产气杆菌 B.铜绿假单胞菌 C.大肠埃希菌 D
下列选项中不属于股东权利的是()。A:临时股东(大)会召开的提议权和提案权 B
肾虚腰痛,无明显阴阳偏盛者可服用 A.河车大造丸 B.补髓丹 C.六味地黄
班杜拉的社会学习理论属于()。A.发生认识论的代表性理论 B.认知心理学的代表
最新回复
(
0
)