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  3. "Innovative" does not necessarily mean radical or expensive, nor do the best

"Innovative" does not necessarily mean radical or expensive, nor do the best

游客2023-07-07  50
问题     "Innovative" does not necessarily mean radical or expensive, nor do the best ideas come from the top. A woman on the shop floor at Ford suggested putting symbols of different engine parts so that drivers would not need a manual to do something simple, such as check the oil. It proved so popular it is now common practice.
    Ford’s open policy towards employees’ ideas "generates tens of thousands of e-mails a month", according to Ed Sketch, the director of training and development in America and Europe. The company has even employed people to sift through them. Money-saving brainwaves are rewarded with big bonuses or a new car.
    Companies might want to recruit innovative thinkers, but do they really want nonconformists on board? Peer Granger, the head of Insight Training, which runs innovation workshops for companies, believes that the risk of not having them on board is greater. "It’s not like the old days, where companies could churn out the same old product year after year and customers would buy them. If companies don’t innovate, they die. Just look at the high street. And almost by definition, you have to be difficult in order to innovate because it is about challenging the status quo."
    The problem is that innovators are usually seen as trouble-makers and are often the first people to go if a company is downsizing. There’s such a blame culture that people are scared to step outside the norms. In our workshops we show people the value of breaking rules."
    However, Granger thinks that difficult, innovative people would crumble without their conformist colleagues. "Crikey, you need the other people to say, ’Hang on, maybe this isn’t a good idea’, which can save you a lot of hassle later. And turning an idea into reality may involve office politics, which difficult people may not be good at." [br] According to Peer Granger, one of the reasons that contribute to the death of a company is that______.
选项 A、it tends to force workers to work overtime
B、it does not produce products with high quality for consumers
C、it lacks efficient working staff
D、it does not provide a good platform to innovators
答案 D
解析 根据题干中的Peer Granger将本题出处定位于第3段。文章第3段倒数第3句皮尔·格兰杰指出，如果companies don’t innovate，它们就会灭亡。而通过第4段可知，公司不能创新是因为公司的blame culture(谴责文化，即如果公司因采取了创新者的建议而规模缩小．那么创新者会被看作是麻烦的制造者，并且会是第一个离开公司的人)使人们不敢创新，即公司没有为创新提供一个良好的平台，以使他们能够毫无顾虑地创新，故答案为D)。
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