首页
登录
职称英语
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
游客
2023-07-05
26
管理
问题
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to "complacency," that explanation doesn’ t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’ t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. [br] What does the author say Kodak’ s history has become?
选项
A、A burden.
B、A mirror.
C、A joke.
D、A challenge.
答案
A
解析
细节题。 由题干可定位至倒数第二段最后一句Now their history hasbecome a liability.即他们的历史现在变成了一个负担。故选项A正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2810356.html
相关试题推荐
Althoughthestigma(耻辱)onceassociatedwithmentalillnesshasgraduallygon
Althoughthestigma(耻辱)onceassociatedwithmentalillnesshasgraduallygon
[originaltext]W:IthoughtIwasspeakingEnglishfairlywell,butpeoplekeep
[originaltext]W:IthoughtIwasspeakingEnglishfairlywell,butpeoplekeep
[originaltext]W:IthoughtIwasspeakingEnglishfairlywell,butpeoplekeep
[originaltext]W:IthoughtIwasspeakingEnglishfairlywell,butpeoplekeep
Therearetwotypesofpeopleintheworld.Althoughtheyhaveequaldegrees
Therearetwotypesofpeopleintheworld.Althoughtheyhaveequaldegrees
Therearetwotypesofpeopleintheworld.Althoughtheyhaveequaldegrees
ThoughitnowseemsmerelyanepisodeinthelastyearofWorldWarI,thei
随机试题
[originaltext]Alcoholismisaseriousdisease.NearlyninemillionAmerican
HowtoBuildaStrongTeamSpirit1.ThreeprinciplestobuildingateamTea
WhenCarol’ssongotanFonhisreportcard,shehittheceiling!Theunderlined
西方古代在城市建设中提出了()设在城中心的建设原则。A.宫城 B.广场
()是指银行向自然人发放的、用于解决市民及其配偶或直系亲属伤病就医时的资金短缺
除依照法律被剥夺政治权利的人外,()以上的我国公民享有选举权和被选举权A.
依据宪法的规定,既是公民的基本权利,又是公民的基本义务的有()。A.选举
在季度GDP核算时,将所有可以在核算时获得的、适用的经济统计调查数据都用于GD
(2018年真题)《中国药典》规定控释胶囊剂应检查( )A.溶出度 B.脆碎
一台变压器,额定频率为50Hz,如果将其接到60Hz的电源上,电压的大小仍与原值
最新回复
(
0
)