首页
登录
职称英语
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
游客
2023-07-05
26
管理
问题
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to "complacency," that explanation doesn’ t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’ t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. [br] Why do large companies have difficulty switching to new markets?
选项
A、They find it costly to give up their existing assets.
B、They tend to be slow in confronting new challenges.
C、They are deeply stuck in their sad past.
D、They tend to put existing assets into the new businesses.
答案
D
解析
细节题。短文第四段第二句指出Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the newbusinesses.即大公司不能进入新市场的原因是他们在开创新业务的过程中,依然不愿放弃现有的优势。由此可知,答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/2810355.html
相关试题推荐
Someanimalsarewidelyusedinexperiments______(尽管有些人对此表示反对).eventhoughsome
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Oncetheharddecisionshavebeenmadeabouthowtotreatapatient’scancer
Oncetheharddecisionshavebeenmadeabouthowtotreatapatient’scancer
[originaltext]Somepeoplethoughtbabieswerenotabletolearnthingsunti
随机试题
Wherearethespeakers?[br][originaltext]W:Expressserviceisprobablythef
TheLakeDistrictinnorth-westEnglandisanarearemarkablylittleaffecte
【B1】[br]【B13】A、andB、howeverC、thoughD、butD此题考查连词的用法。据上下文,发达国家没有增加开垦土地的数量,而是
介绍净现值法(NPV)和内部收益率法(IRR),比较他们的优点和缺点。
若平面向量a=(3,x),b=(4,-3),且a⊥b,则x的值等于( )A.4
下列句子中,加下划线的成语使用正确的一项是(??)。A.刘翔虽然只比师弟史冬鹏大
(2021年真题)下列四人与所在公司签订的劳动合同均未到期,根据《劳动合同法》,
特性列举法的实施步骤如下:①从名词、形容词、动词三个方面进行特性列举;②将对象的
男性,55岁。胃溃疡病史8年,近半年来上腹痛加重,无规律,X线钡餐造影示胃黏膜
当尾矿库(),必须停止生产并采取应急措施。A.浸润线位置局部较高,有渗透水
最新回复
(
0
)