首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2023-07-05
48
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’ s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings—was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
细节题。第二段最后一句指出Martin Lindstrom…marketing consultant forFortune 500 companies,including PepsiCo and Disney即Lindstrom是PepsiCo和Disney的营销顾问。故正确答案是B。
转载请注明原文地址:https://tihaiku.com/zcyy/2810055.html
相关试题推荐
Mostpeoplehaveoutsideinterestswhichtheypursueintheir【B1】______time
Mostpeoplehaveoutsideinterestswhichtheypursueintheir【B1】______time
Mostpeoplehaveoutsideinterestswhichtheypursueintheir【B1】______time
Mostpeoplehaveoutsideinterestswhichtheypursueintheir【B1】______time
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
[originaltext]Somepeoplethinkthatthebesttimetobeginstudyingafore
[originaltext]Somepeoplethinkthatthebesttimetobeginstudyingafore
随机试题
PASSAGEONE[br]WhatdoesMrNasheedthinktobetheconditionofelectionshol
4月初,黄金现货价格为300元//克。某矿产企业预计未来3个月会有一批黄金产出,决定对其进行套期保值。该企业以310元/克的价格在8月份黄金期货合约上建仓。7月
[originaltext]Ittakesmorethangoodlookstobeanairhostess.Brainswi
[originaltext]W:DoyouknowthatMarryboughtahouselastweek?M:Yes,Ihea
影响证券市场供给的最根本因素是()。A.上市公司的质量和经济效益状况 B.上
胎漏、胎动不安的安胎原则是A.补肾固任 B.补脾固任 C.补血固冲 D.补
患者,女,22岁,未婚。经期延后,量少、色黯、有血块,腹痛喜热,畏寒,舌暗苔白,
共用题干 杨女士2001年与吴先生结婚,生一子小吴,婚后二人购买了一套两居室的
因为存在城乡二元结构,同样的经济收入,在城市生活十分艰难,而在农村却可能得舒适。
A.2 B.-2 C.0 D.4
最新回复
(
0
)