首页
登录
职称英语
Shoppers on Black Friday, the traditional start of the holiday shopping seas
Shoppers on Black Friday, the traditional start of the holiday shopping seas
游客
2023-07-05
55
管理
问题
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统实体商场)in favor of online retailers—e-tailers. So this year Black Friday(so named because it is supposed to put shops into profit for the year)also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for bricks-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. Lululemon Athletica, which sells sports clothes, offers free yoga classes. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there. [br] What is the main purpose for retailers to set up "pop-up" stores?
选项
A、To let customers inspect the quality of items.
B、To cut down the cost of running businesses.
C、To arouse customers’ curiosity to purchase goods.
D、To redouble their efforts on online sales.
答案
C
解析
细节题。 短文第四段倒数第二句指出One common tactic is to set up“pop-up”stores,which appear for a short time before vanishing again,to foster a senseof novelty and urgency.可知建立“pop-up”stores是为了增加顾客的新鲜感和购物紧迫感。故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2809701.html
相关试题推荐
ThanksgivingisAmerica’snationalholidayforgivingthankstoGod.Thanksg
ThanksgivingisAmerica’snationalholidayforgivingthankstoGod.Thanksg
ThanksgivingisAmerica’snationalholidayforgivingthankstoGod.Thanksg
ThanksgivingisAmerica’snationalholidayforgivingthankstoGod.Thanksg
ThanksgivingisAmerica’snationalholidayforgivingthankstoGod.Thanksg
ThanksgivingisAmerica’snationalholidayforgivingthankstoGod.Thanksg
ShoppersonBlackFriday,thetraditionalstartoftheholidayshoppingseas
ShoppersonBlackFriday,thetraditionalstartoftheholidayshoppingseas
[originaltext]Nowadaystherearemoreandmorewaysofgoingonholiday.Mo
[originaltext]Nowadaystherearemoreandmorewaysofgoingonholiday.Mo
随机试题
______(让世界发展如此之快的)isthemodernscienceandtechnology.Whatmakestheworlddeve
[originaltext]W:Doesanybodyhereknowanythingaboutradios?M:Nobodyhered
Foryears,scientistshavebeenstudyinghowmusicaffectsthebrainandits
HenryFord,thefamousU.S.inventorandcarmanufacturer,oncesaid,"Theb
“钢筋”的计量规则,说法正确的是()。A.应按图纸或其他资料标示的尺寸和净长计算
脊柱CT检查扫描技术参数正确的是A.增强扫描团注对比剂100ml B.侧卧,头
Thechangeinthatvillagewasmiraculou
N-乙酰半胱氨酸(痰易净)的祛痰作用机制是A:恶心性祛痰作用 B:使痰量逐渐减
(2016年真题)按药物自然属性分类的首部本草专著是( )。A.《新修草本》
Th1细胞激活M可通过A.诱生IFN-γ激活M B.CD40L与M表面的CD4
最新回复
(
0
)