首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2023-07-03
30
管理
问题
The most noticeable trend among today’s media companies is vertical integration an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office(HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented(空前的)numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed(飙升)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission(FCC)gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] What do Time Warner and Matsushita have in common?
选项
A、Both of them belong to Rupert Murdoch.
B、Both of them are big American media corporations.
C、Both of them are outlets of differing viewpoints and innovative ideas.
D、Both of them own several different but related media businesses.
答案
D
解析
细节辨认题。由定位段可知,时代华纳兄弟娱乐公司和松下公司都拥有多家不同但又相关的媒体公司或制片厂,因此D)正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2805934.html
相关试题推荐
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
随机试题
歌谣(ballads)跟口头流传的神话,远在文字出现之前就已大量产生。中国的文学正是发端于此。不过歌谣本是人们在生活中随兴而发的(improvised)东
In1932,______thedepression,theAmericanpeoplechoseFranklinD.Roosevelt
关于上海银行间同业拆放利率,不正确的表述是()。A.是一种算数平均利率 B.
影响资产净利率高低的因素主要有(), Ⅰ.产品的价格 Ⅱ.单位成本的高低
特种设备()过程的监督检验、特种设备安全监督管理部门实施的安全监察是特种设备安全
患者,42岁,近几年来经量增多,经期延长。近2~3个月常感头晕、乏力。妇科检查:
关于急性炎症性脱髓鞘性多发性神经病脑脊液检查的特征,正确的是A、蛋白增高,细胞数
2020年,全国软件和信息技术服务业(即软件业)企业超4万家,累计完成软件业务收
苔黄而干涩,中有裂纹如花瓣形,称为A.霉腐苔 B.黏腻苔 C.黄瓣苔 D.
南岳公司委托江北造船公司建造船舶一艘。船舶交付使用时南岳公司尚欠江北公司费用20
最新回复
(
0
)