首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2023-07-02
35
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The author’s purpose in writing this passage is to _____.
选项
A、show that taste preference is highly subjective
B、argue that taste testing is an important marketing strategy
C、emphasize that taste and price are closely related to each other
D、recommend that blind tasting be introduced in the quality control of colas
答案
A
解析
文章第1句Taste is such…food表明味觉偏好是十分主观的,且下文讲到的实验结果也更进一步印证了该观点,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/2801480.html
相关试题推荐
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
随机试题
It’sreportedbysomescientiststhatphysicalsurroundings______people’semotio
Howmanybookshasthewriterwrittensofar?[br][originaltext]Host:AndIwa
Aristotledefinedafriendas"asinglesouldwellingintwobodies".Member
一家建筑工程公司准备裁员。下列人员中不得解除劳动合同的有()。A:女职工赵某,
白血病联合化疗时应注意哪些事项A.当粒细胞
患者慢性肾炎10余年,近日浮肿,头晕,乏力,呕吐,尿少。查体:血压150/100
如果供应链的各个节点企业只根据来自相邻的下游企业的需求信息进行生产或供应决策,需
某建筑高度24m的二级耐火等级办公建筑与建筑高度为32.5m的住宅建筑相邻,相邻
学习“直角角形是一种特殊的三角形”,这种学习属于() A.词汇学习B.符号学
某上市公司2018年的营业额为15亿元,息税前利润为3.2亿元,公司的资产总额为
最新回复
(
0
)