首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2023-07-01
38
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] What do we know about Madison Avenue in hard economic times?
选项
A、It becomes more thriving by advertising.
B、It turns to advertising so as to survive.
C、It helps spread the influence of advertising.
D、It keeps being prosperous thanks to advertising.
答案
D
解析
原文该句中的定语从句which is why和even…等表明因为有了advertising,麦迪逊大道在经济困难时期仍能保持繁荣,D与原文意义最为相近,故为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2799759.html
相关试题推荐
Thesedays,peoplewhodo【C1】______workoftenreceivefarmoremoneythanpe
Thesedays,peoplewhodo【C1】______workoftenreceivefarmoremoneythanpe
Thesedays,peoplewhodo【C1】______workoftenreceivefarmoremoneythanpe
Thesedays,peoplewhodo【C1】______workoftenreceivefarmoremoneythanpe
Thesedays,peoplewhodo【C1】______workoftenreceivefarmoremoneythanpe
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
Therearepeoplewhoareespeciallyattractedtothenotionof"climbingthe
Nooneknowsexactlyhowmanydisabledpeoplethereareintheworld,but【C1
Nooneknowsexactlyhowmanydisabledpeoplethereareintheworld,but【C1
随机试题
EuphemismI.OverallIntroductionofEuphemismA.Thedefinitionofeuphemism(f
(2019年真题)下列关于计日工说法正确的是()。A.投标报价计日工单价、
患者,男,60岁。1个月前患脑血管意外,现左半侧肢体瘫痪,口眼喁斜,口角流涎,语
阳和汤的功效是A.温经散寒,益气活血 B.温经止痛,益气养血 C.散结止痛,
()可以用来分析持有的投资组合内任意两种证券的价格联动性。A.均值 B.方差
,,,30,90,( )A.100 B.120 C.160 D.180
问卷调查方法中,一般采用的问卷发放方式是()。A.书刊刊载 B.邮寄发放
一家天津注册的技术先进型服务企业,2018年度支付合理的工资薪金总额300万元(
A.耐受原 B.半抗原 C.丝裂原 D.变应原 E.超抗原可诱导机体产生
肱骨外上髁炎主要体征为() A.Mills征阳性 B.Dugas征阳性 C
最新回复
(
0
)