首页
登录
职称英语
The rise of multinational corporations(跨国公司), global marketing, new communic
The rise of multinational corporations(跨国公司), global marketing, new communic
游客
2023-07-01
81
管理
问题
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate(公司的)planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts(相对应的人)in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial"(Line 2, Para. 3)most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in flunking
D、interested in world financial affairs
答案
A
解析
provincial是province“省;区域;范围”的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://tihaiku.com/zcyy/2798429.html
相关试题推荐
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
[originaltext]GPSstandsfortheGlobalPositioningSystem.Itreferstoa
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
Timeisrunningoutforgovernmentstooverhaulregulationofglobalbankst
Timeisrunningoutforgovernmentstooverhaulregulationofglobalbankst
随机试题
Thegovernment’scontinuingfailuretoaddressournation’sgut-wrenchingu
()电脑动画()情景喜剧[br]()外景拍摄地()后期制作G,J
[originaltext]AsktheaverageAmerican,"Whatisfreedom?"Youwillprobabl
以下指标中,既是计算投资者申购基金份额,赎回资金金额的基础,又是评价基金投资业绩
患者,女,57岁,风心病二尖瓣狭窄、全心衰竭5年,常于冬季好发心力衰竭,近3年服
下列诗句不是出自唐朝诗人的是( )。A.接天莲叶无穷碧,映日荷花别样红 B.
(2019年真题)按财政收入来源和性质分类,可以分为()。A.财政补贴
根据《建设工程工程量清单计价规范》,招标人委托工程造价咨询机构编制的招标工程量清
施工投标报价的主要工作有:①取得招标信息,②复核工程量,③编制投标文件,④选择报
休克患者治疗过程中中心静脉压为20cmH2O,血压120/80mmHg,正确的处
最新回复
(
0
)