首页
登录
职称英语
The rise of multinational corporations(跨国公司), global marketing, new communic
The rise of multinational corporations(跨国公司), global marketing, new communic
游客
2023-07-01
56
管理
问题
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate(公司的)planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts(相对应的人)in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial"(Line 2, Para. 3)most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in flunking
D、interested in world financial affairs
答案
A
解析
provincial是province“省;区域;范围”的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://tihaiku.com/zcyy/2798429.html
相关试题推荐
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
[originaltext]GPSstandsfortheGlobalPositioningSystem.Itreferstoa
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
Timeisrunningoutforgovernmentstooverhaulregulationofglobalbankst
Timeisrunningoutforgovernmentstooverhaulregulationofglobalbankst
随机试题
OfalltheemployedworkersintheUnitedStates,12.5millionarepartofa
[originaltext]Undernormalconditionstheactofcommunicationrequiresthe
下述哪一项不符合肠套叠的病理改变A.肠套叠在纵行切面上一般分为3层,复套可有5层
下列关于证券公司、证券投资咨询机构的说法,正确的有( )。 Ⅰ.证券公司、证
关于资本市场线,下列说法正确的有()。 Ⅰ.无风险利率是对放弃即期消费的一种
我国的政府基金监管机构是( )。A.中国证监会 B.基金业协会 C.
企业“应付账款”科目所属明细科目期末借方余额,应计入的资产负债表项目是( )。
患者女性,50岁,患慢性肾小球肾炎20年,近来精神萎靡、食欲差,24小时尿量80
一个社会只有在经济增长的条件下才能对资源进行公平的分配,要想取得经济增长,该社会
乡级以上地方人民政府财政部门管理本行政区域的会计工作。
最新回复
(
0
)