首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2023-07-01
25
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial" (Line 2, Para. 3) most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
词义理解题。provincial是province"省;区域;范围"的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://tihaiku.com/zcyy/2798379.html
相关试题推荐
Globalwarmingcouldmakehumansshorter,warnscientistswhoclaimtohave
Globalwarmingcouldmakehumansshorter,warnscientistswhoclaimtohave
Globalwarmingcouldmakehumansshorter,warnscientistswhoclaimtohave
Globalwarmingcouldmakehumansshorter,warnscientistswhoclaimtohave
Globalwarmingcouldmakehumansshorter,warnscientistswhoclaimtohave
Corporationsasagroupofferavarietyofjobs.Mostlargecompaniessendp
Corporationsasagroupofferavarietyofjobs.Mostlargecompaniessendp
Corporationsasagroupofferavarietyofjobs.Mostlargecompaniessendp
Corporationsasagroupofferavarietyofjobs.Mostlargecompaniessendp
Corporationsasagroupofferavarietyofjobs.Mostlargecompaniessendp
随机试题
Bilingualismistheuseoftwoormorelanguagesinplacesofworkoreducati
分布式数据库两阶段提交协议中的两个阶段是指()A.加锁阶段、解锁阶段 B.
肾后性少尿原因不包括A.血容量减低 B.肾损伤 C.肾肿瘤 D.肾结石
奥林匹克主义的核心内容是()。A.“更快、更高、更强” B.“更干净、更人
李某,在出差途中,不幸感染急性甲型肝炎,在外地住院,他需要将自己生病的情况告知家
2008年6月12日上午11点左右,安徽省长丰县某中学七(二)班地理课上,学生杨
在20世纪50年代后期出现了一批在现代小说史上占有重要地位的长篇小说作品。下列选
在执行内部控制审计时,下列有关注册会计师评价控制缺陷的说法中,错误的是()。A
建设项目整体方案的比选内容一般包括( )。A.公用工程配套设施建设方案 B.场
水闸连接建筑物中铺盖的主要作用是( )。A.防冲 B.消能 C.排水 D
最新回复
(
0
)