首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-29
25
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. [16]The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. [17]The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system.
Certain information is critical to Yellow Pages ads including location, hours and graphics. [18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://tihaiku.com/zcyy/2792820.html
相关试题推荐
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext][19]Aroundtheyear1000AD,somepeoplefromnorthwestIndiabe
[originaltext][19]Aroundtheyear1000AD,somepeoplefromnorthwestIndiabe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
随机试题
Theathleticprogramisexpectedtobringpublicitytotheschool,attract
[originaltext]M:Ilookedattheapartmentyourecommended.Itisapit.W:Wel
CanDigitalTextbooksTrulyReplacethePrintKind?Theshortcom
Sixteenyearsago,EileenDoyle’shusband,anengineer,tookhisfourchildr
Excel图表是()。A.图片 B.工作表数据图表的表示 C.可以用画图工
—平面简谐波沿x轴正方向传播,振幅A=0.02m,周期T=0.5s,波长
下列为DIC实验室检查,哪一项是错误的A.Plt<100×10/L B.PT比
角色失调包括()。A.角色冲突 B.角色失败 C.角色不清 D.
在利率体系中,包括通货膨胀风险因素的利率称为()。A.基准利率 B.计划利率
A.咳嗽声音嘶哑 B.金属音调咳嗽 C.犬吠样咳嗽 D.咳嗽声音低微 E
最新回复
(
0
)