首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-29
35
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. [16]The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. [17]The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system.
Certain information is critical to Yellow Pages ads including location, hours and graphics. [18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product.
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/2792819.html
相关试题推荐
CultureShockA)BecauseI’velivedinChinaforalongtime,localsofte
CultureShockA)BecauseI’velivedinChinaforalongtime,localsofte
CultureShockA)BecauseI’velivedinChinaforalongtime,localsofte
CultureShockA)BecauseI’velivedinChinaforalongtime,localsofte
CultureShockA)BecauseI’velivedinChinaforalongtime,localsofte
CultureShockA)BecauseI’velivedinChinaforalongtime,localsofte
Nearly5,000peoplebelowtheageof21diebecauseofexcessivealcoholcon
CultureShockA)BecauseI’velivedinChinaforalongtime,localsoft
CultureShockA)BecauseI’velivedinChinaforalongtime,localsoft
CultureShockA)BecauseI’velivedinChinaforalongtime,localsoft
随机试题
[originaltext]Inthecity’shistoricFrenchQuarterandtheGardenDistrict
ThegirlsinthissixthgradeclassinEastPaloAlto,California,allhave
5WaystoJustEnjoyRetirement1.Thepurposeofthisspeech■Tohelpretirees
Byusingthecreditcard,peoplenolongerneedcarryaboutlargesumsofmoney
Starvationofthespiritcannotbeseenonthescaleorinthebottomofat
以下有关颗粒剂的叙述错误的是A.保持了汤剂作用迅速的特点 B.质量稳定
检测可溶性黏附分子最常用的ELISA方法A.双位点一步法 B.双抗体夹心法
某产妇25岁,足月顺产,胎儿娩出后发生阴道持续性出血,量约500ml,鲜红色,很
2020年全国农民工总量28560万人,下降1.8%,其中,外出农民工16959
选择经济体制改革目标的关键是正确选择所有制形式。()
最新回复
(
0
)