首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2023-06-28
74
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] What do we know about Madison Avenue in hard economic times?
选项
A、It becomes more thriving by advertising.
B、It turns to advertising so as to survive.
C、It helps spread the influence of advertising.
D、It keeps being prosperous thanks to advertising.
答案
D
解析
原文该句中的定语从句which is why和even…等表明因为有了advertising,麦迪逊大道在经济困难时期仍能保持繁荣,D与原文意义最为相近,故为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2789590.html
相关试题推荐
Directions:Recently,people’sappealingforreformingcollegeEnglisheduca
Directions:Nowadayscollegerankingsattractpublicattention.Somepeople
Directions:Somepeoplethinkalongvacationisgoodforstudents’healtha
Directions:Internethasbecomeaindispensablepartofpeople’slife.Each
Directions:Manypeopletrytobuythenewestproductstosatisfytheirdesi
智能手机日益渗入人们的生活。Smartphoneincreasinglypenetratesintopeople’slives.
扇子的用途很广泛,除了能使人凉快之外,还可用于舞蹈、装饰等。Fansareusedwidely.Apartfromcoolingpeople,t
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
[originaltext]Whenpeoplecareforanelderlyrelative,theyoftendonotu
随机试题
PassageOne[br]WhatdoesKevinMitchellimplyattheendofthepassage?Human
Intheearly20thcentury,ahorsenamedCleverHanswasbelievedcapableof
AmericansandFoodAnunusualbuttimelycartoonrecently
气体灭火系统中气动驱动装置的管道安装规定:管道布置应符合设计要求;竖直管道在其始
患儿,女,10个月,因面色苍白2个月来医院就诊。患儿生后单纯母乳喂养,未添加辅食
82.电动工具的电气部分经维修后,进行绝缘电阻测量,符合要求后即可使用。
C每幅子图都由三部分构成。故答案为C。
2012年中秋、国庆黄金周期间,全国纳入监测的119个直报景区点旅游收入比上年同
治疗咽喉肿痛.用点刺出血的方法应首选( ) A.列缺 B.鱼际 C.孔最
关于证券交易所债券质押式回购制度,下列说法中错误的是()。A:当日购买的债券,当
最新回复
(
0
)