首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2023-06-27
27
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The word "burnout" (line 3, Para. 5) here refers to the state of_____.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://tihaiku.com/zcyy/2788495.html
相关试题推荐
I’musuallyfairlyskepticalaboutanyresearchthatconcludesthatpeoplea
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
[originaltext]Whencouplesgetmarried,theyusuallyplantohavechildren.
[originaltext]Accordingtoasurveyonreadingconductedin2001bytheUS
[originaltext]Accordingtoasurveyonreadingconductedin2001bytheUS
[originaltext]Whenpeoplethinkofcarrots,theyusuallypictureintheirm
[originaltext]W:Hi,Mr.JohnsoaWhendoyouusuallygetup?M:[8]Iusuallyge
随机试题
尊敬的梅莱斯•泽纳维总理阁下,尊敬的各位国家元首和政府首脑阁下,尊敬的非洲联盟委员会主席阿尔法•乌马尔•科纳雷阁下,各位代
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethi
Weareallnaturallyattractedtopeoplewithideas,beliefsandinterestsl
女婴,2个月。高热3天,伴阵阵双目凝视1天多入院,每次发作仅数秒钟,病前轻度咳嗽
对于非公开募集基金的推介,以下合规的是()。A.发动全体员工邀请有意向的投资人
同为姜科,均能活血行气止痛的药组是A.桃仁、红花 B.乳香、没药 C.延胡索
老宋退休后脾气变得很暴躁,经常与妻儿吵架,家里气氛紧张。社会工作者得知老宋一家的
(2015年真题)根据《中国药典》对有毒中药的分类“有毒”中药是A.吴茱萸、蛇床
牙周病最有效的预防措施有A.定期洁治,教会患者控制菌斑的方法 B.含漱剂含漱
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
最新回复
(
0
)