首页
登录
职称英语
[originaltext] (25)The British are supposed to be famous for laughing at th
[originaltext] (25)The British are supposed to be famous for laughing at th
游客
2023-06-26
46
管理
问题
(25)The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.(22)When Ratner took over his father’s chain of 130 jewelry shops in 1984, he introduced a very clear company policy. He decided that his shops should sell downmarket products at the lowest possible prices. It was a great success. The British public loved his cheap gold earrings and his tasteless silver ornaments. By 1991, Ratner’s company had 2,400 shops and it was worth over 680 million pounds. But in April of that year, Gerald Ratner made a big mistake.(23)At a big meeting of top British businesspeople, he showed up and explained the secret of his success. "People say ’ How can we sell our goods for such a low price?’ I say ’ Because they are absolute rubbish. ’ " His audience roared with laughter. But the British newspapers and the British public were not so amused.(24)People felt insulted and stayed away from Ratner’s shops. Sales fell and 6 months after his speech, Ratner’s share price had fallen by 42% . The following year, things got worse and Gerald Ratner was forced to resign. By the end of 1992, he lost his company, his career and his house. Even worse, 25,000 of his employees had lost their jobs.(25)It had been a very expensive joke.
22. What did Gerald Ratner decide to do when he took over his father’s shops?
23. On what occasion did Gerald Ratner explain the secret of his success?
24. How did people feel when they learned of Gerald Ratner’s remarks?
25. What does the story of Gerald Ratner suggest?
选项
A、Insulted.
B、Puzzled.
C、Distressed.
D、Discouraged.
答案
A
解析
短文提到,听到拉特纳的评论后,人们觉得受到了侮辱并远离拉特纳的商店,故A)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2785794.html
相关试题推荐
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Asyouknow,therearetoomanystudentstodaywhoistrying
[originaltext]Asyouknow,therearetoomanystudentstodaywhoistrying
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]AninternationalRomanCatholicorganizationsayshumanright
随机试题
PassageFour[br]Whatdoesthepassageaimtotellus?Menandwomenshouldplay
如图所示,在竖直平面内有一光滑的圆形轨道,轨道的半径为R,一小球可在轨道内侧做圆
数据总线、地址总线、控制总线是根据总线()来划分的。A.传送内容的不同 B.所
先张法钢丝、钢绞线实测项目关键项目是张拉应力值和张拉伸长率。()
食管胃底静脉曲张破裂大出血时,首先宜采取的治疗措施是A.紧急三腔双囊管压迫止血
基金市场的参与主体不包括( )。A.基金当事人 B.基金市场服务机构 C.
中医养生别走偏 【背景链接】 艾灸可疏通经络,红豆薏米汤可去湿气,枸
假设一个投资者以贴现形式购买了一张面值1000元、期限1年的可提前赎回债券,市场
案例一: 一般资料:求助者,女性,32岁,公司职员。 案例介绍:求助者由于婆
女,24岁。足月妊娠临产10小时,宫口扩张2cm,自觉下腹部持续疼痛,孕妇烦躁不
最新回复
(
0
)