首页
登录
职称英语
[originaltext] (25)The British are supposed to be famous for laughing at th
[originaltext] (25)The British are supposed to be famous for laughing at th
游客
2023-06-26
63
管理
问题
(25)The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.(22)When Ratner took over his father’s chain of 130 jewelry shops in 1984, he introduced a very clear company policy. He decided that his shops should sell downmarket products at the lowest possible prices. It was a great success. The British public loved his cheap gold earrings and his tasteless silver ornaments. By 1991, Ratner’s company had 2,400 shops and it was worth over 680 million pounds. But in April of that year, Gerald Ratner made a big mistake.(23)At a big meeting of top British businesspeople, he showed up and explained the secret of his success. "People say ’ How can we sell our goods for such a low price?’ I say ’ Because they are absolute rubbish. ’ " His audience roared with laughter. But the British newspapers and the British public were not so amused.(24)People felt insulted and stayed away from Ratner’s shops. Sales fell and 6 months after his speech, Ratner’s share price had fallen by 42% . The following year, things got worse and Gerald Ratner was forced to resign. By the end of 1992, he lost his company, his career and his house. Even worse, 25,000 of his employees had lost their jobs.(25)It had been a very expensive joke.
22. What did Gerald Ratner decide to do when he took over his father’s shops?
23. On what occasion did Gerald Ratner explain the secret of his success?
24. How did people feel when they learned of Gerald Ratner’s remarks?
25. What does the story of Gerald Ratner suggest?
选项
A、At a national press conference.
B、During a live television interview.
C、During a local sales promotion campaign.
D、At a meeting of top British businesspeople.
答案
D
解析
短文明确提到,在一次英国上层商人会议上,拉特纳出席并解释了自己成功的秘密,故D)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2785793.html
相关试题推荐
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Asyouknow,therearetoomanystudentstodaywhoistrying
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]W:Excuseme,canIhelpyou?M:Yes.YouseeIboughtthisperso
[originaltext]AninternationalRomanCatholicorganizationsayshumanright
随机试题
Completethenotesbelow.WriteONEWORDONLYforeachanswer.DevelopmentStudi
根据2012年的统计,中国的GDP仅次于美国,达到了51.8万亿元人民币。Accordingtostatisticsin2012,China’sGD
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirj
[originaltext]W:Whodoyouthinkshouldgetthejob?HowaboutMr.Becket?M:M
Myfriendandadviser______tolendmehismoney.A、haveagreedB、hasagreedC、agr
地球曲率和大气折光对单向三角高程的影响是()。A.使实测高程变小 B.使实测
对高速公路沥青混凝土面层进行抗滑性能检测,采用摆式仪法,检测时的路面温度为30℃
关于跳批计数抽样检验,下列说法正确的有()。 A.跳批计数抽样检验程序适用于
中国公民张某任职于国内某软件公司,2019年10月在M大学授课一次,取得劳
洞式渗沟洞顶应采用盖板覆盖,盖板之间应()A.相互搭接 B.留有空隙
最新回复
(
0
)