首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-26
49
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://tihaiku.com/zcyy/2783686.html
相关试题推荐
[originaltext][23]Watchingmoviesisagoodwaytoimproveyourlistening.
[originaltext][23]Watchingmoviesisagoodwaytoimproveyourlistening.
[originaltext]Threemenarefoundsmashingboulderswithironhammers.When
[originaltext]Threemenarefoundsmashingboulderswithironhammers.When
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext]M:PhysicsDepartment,DoctorBensonspeaking.W:Hello,Prof.Be
[originaltext]M:WhatdoyouplantodoforChristmas?W:Noconcreteplan,but
[originaltext]M:WhatdoyouplantodoforChristmas?W:Noconcreteplan,but
[originaltext]M:WhatdoyouplantodoforChristmas?W:Noconcreteplan,but
随机试题
SteveJobsisanentrepreneur.Andthatishowhistorywilllongrememberhi
Globalclimatechange,oftenseenasaprocessstretchingoverthousandsof
Onbehalfofmycompany,Iamtoyouandyourcolleaguesforyourgeneroushelp.
WhichofthefollowingisNOTtrueoffreshmenatPekingandTsinghuaUniversiti
[originaltext]W:Whydidn’tyouhaveyourphysicsclasstoday?M:Becauseonly
Womenknowthatalackofsleepleavesthemirritable.However,mostofthem
患者大便时干时稀的临床意义是()A.脾虚、肾虚或食滞胃肠 B.肝郁脾虚
9、在带电的电压互感器二次回路上工作时,除严格防止短路外,还要严格防止接地。
2020年11月,经统计可知,北京轨道交通路网运营线路达23条,总里程699.3
( )是决定组织的安全与健康管理承诺、风格和效率的那些个体或组织的价值观、态度、
最新回复
(
0
)