首页
登录
职称英语
[originaltext]W: The market is becoming really more and more competitive.M: Ex
[originaltext]W: The market is becoming really more and more competitive.M: Ex
游客
2023-06-26
72
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strengths, weaknesses, opportunities and threats we have. First, it is obvious that our main competitive advantage is our range of products. (12)Our software packages are perceived as the most user-friendly ones on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean. . .
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weaknesses?
W: (13)I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’. (13) We’ve relied too heavily on product quality, not enough on promotion.
W: I agree. (14)So from now on, we have to put more efforts into our advertising. And we actually have the opportunity to dominate the small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market. (15)Look at Collin company. It has got a more impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
12. What is one advantage of the speakers’ company?
13. What disadvantage is the speakers’ company faced with?
14. What will the speakers’ company put more efforts into?
15. What does the man think of Collin company?
选项
A、It has dominated the market.
B、It has products of good quality.
C、It has efficient sales network.
D、It mainly concerns small business users.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2783318.html
相关试题推荐
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext]China’sSupremePeople’sCourt(SPC)onWednesdayapprovedth
[originaltext]Inthe1970s,atypicalChinesestudentintheU.S.wasther
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]TheGermanchancellorAngelaMerkelhascondemnedaspoignant
随机试题
•Readthearticlebelowaboutabusinesstechniquecalledbenchmarking.•Choos
Theneedforasatisfactoryeducationismoreimportantthaneverbefore.Now
[originaltext]W:WhatisyourplanforthisValentine’sDay?M:Well,rosesand
下列塑料难燃的是( )。A.PS B.PE C.PVC D.PP
下列关于商业银行柜台业务操作风险防控的说法中,正确的是()。A.人力资源管理条
A公司2010年购买商品支付500万元(含增值税),支付2008年接受劳务的未付
A.无菌分装 B.流通蒸汽灭菌 C.干热灭菌 D.紫外线灭菌 E.热压灭
下列金融机构中,可以吸收个人和机构存款的有( )。A.商业银行 B.储蓄银行
关于缔约过失责任的说法,正确的有()A、缔约过失责任是违约责任的一种 B、缔约
设备购置费应包括()。A.原价 B.运杂费 C.联合试运转费 D.单
最新回复
(
0
)