首页
登录
职称英语
[originaltext]W: The market is becoming really more and more competitive.M: Ex
[originaltext]W: The market is becoming really more and more competitive.M: Ex
游客
2023-06-26
37
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strengths, weaknesses, opportunities and threats we have. First, it is obvious that our main competitive advantage is our range of products. (12)Our software packages are perceived as the most user-friendly ones on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean. . .
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weaknesses?
W: (13)I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’. (13) We’ve relied too heavily on product quality, not enough on promotion.
W: I agree. (14)So from now on, we have to put more efforts into our advertising. And we actually have the opportunity to dominate the small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market. (15)Look at Collin company. It has got a more impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
12. What is one advantage of the speakers’ company?
13. What disadvantage is the speakers’ company faced with?
14. What will the speakers’ company put more efforts into?
15. What does the man think of Collin company?
选项
A、It has dominated the market.
B、It has products of good quality.
C、It has efficient sales network.
D、It mainly concerns small business users.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2783318.html
相关试题推荐
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext]China’sSupremePeople’sCourt(SPC)onWednesdayapprovedth
[originaltext]Inthe1970s,atypicalChinesestudentintheU.S.wasther
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]TheGermanchancellorAngelaMerkelhascondemnedaspoignant
随机试题
[originaltext]Beginninginthe1950sand1960s,Japanbegandevelopingare
"Onetime,Icouldn’tfindParoandwaslookingfor’him’everywhere,"sayso
Driver’sLicenseTestTipsA)Thisarticlewillprovidey
计算简答题:根据所给材料回答问题。(需计算后回答的问题须列出算式;每个问题计算过
思想政治教育艺术的特点是()A.实践性 B.科学性 C.创造性 D.灵活
患者女性,50岁。视力模糊、头痛、颅内压升高并出现癫痫症状,经询问得知曾食用过米
()理论认为对员工与企业形成的有形或无形的契约进行管理,会提高组织效率A.一般
业主大会成立前,重托商业银行开立的住宅专项维修资金专户()。A:以物业管理区域为
()一般用于收集工作的原始信息,编制任务清单初稿。A.访谈法 B.工作实践
B细胞表面能识别结合C3b和C4b的受体是() A.CD35 B.CD19
最新回复
(
0
)