首页
登录
职称英语
[originaltext]W: The market is becoming really more and more competitive.M: Ex
[originaltext]W: The market is becoming really more and more competitive.M: Ex
游客
2023-06-26
79
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strengths, weaknesses, opportunities and threats we have. First, it is obvious that our main competitive advantage is our range of products. (12)Our software packages are perceived as the most user-friendly ones on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean. . .
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weaknesses?
W: (13)I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’. (13) We’ve relied too heavily on product quality, not enough on promotion.
W: I agree. (14)So from now on, we have to put more efforts into our advertising. And we actually have the opportunity to dominate the small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market. (15)Look at Collin company. It has got a more impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
12. What is one advantage of the speakers’ company?
13. What disadvantage is the speakers’ company faced with?
14. What will the speakers’ company put more efforts into?
15. What does the man think of Collin company?
选项
A、Advertising.
B、Product quality.
C、After-sales services.
D、Transportation.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2783317.html
相关试题推荐
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext]China’sSupremePeople’sCourt(SPC)onWednesdayapprovedth
[originaltext]Inthe1970s,atypicalChinesestudentintheU.S.wasther
[originaltext]Inthe1970s,atypicalChinesestudentintheU.S.wasther
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]M:So,Shona,(8)webothsaythatweloverunning.Whydoyoulik
[originaltext]TheGermanchancellorAngelaMerkelhascondemnedaspoignant
随机试题
RecentlyaBJinformationcompanydidasurveyofstudentlifeamongmoreth
[originaltext]W:Howmucharethesepillows,please?M:Fourdollarseachorse
下列句子中,代词使用不当的有( )。A.我从小养成了独立生活的能力,父母对自己
关于施工总布置应遵循的原则,下列说法错误的是( )。A.施工场地布置应与交通运
男,32岁,腹外伤,休克。经抗休克治疗好转。24小时后发生休克,最可能的原因是A
下列哪味药物既能治疗肝肾不足,目失所养的目暗不明,又能治肝肾不足的胎动不安A.续
孕妇禁用的中成药处方药是A.四神丸B.木瓜丸C.九一散D.牛黄降压丸E.小柴胡片
肾结核病人行全肾切除术后护理指导中不妥的是A.半卧位 B.卧床7~14天,减少
7天足月新生儿,生后3天开始面部及巩膜黄染,渐波及躯干,吃奶及精神好,RBC5.
在深圳证券交易所,开放式基金份额申购、赎回结果的确认由()负责。A:证券交易所
最新回复
(
0
)