首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-25
65
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics.[18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product.
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/2782355.html
相关试题推荐
[originaltext]M:IamsorelievedIjustfinishedthestoryIwasworkingonfo
[originaltext]M:IamsorelievedIjustfinishedthestoryIwasworkingonfo
[originaltext]M:IamsorelievedIjustfinishedthestoryIwasworkingonfo
[originaltext]M:Oh,hi,thisbookisduetoday,andIamnotquitefinishedwi
[originaltext]M:Oh,hi,thisbookisduetoday,andIamnotquitefinishedwi
[originaltext]Peoplealwayslookinthemirrorbeforeleavingforworkandf
[originaltext]Peoplealwayslookinthemirrorbeforeleavingforworkandf
[originaltext]Thesedays,Germangovernmenthasbeencriticizedfornotdoin
[originaltext]Recently,aphotoshowingavisitorontheGreatWalllastwee
[originaltext]TheFrenchareathearttraditionalists.Thoughtheydearlylo
随机试题
Theneedforbirthcontrolmethodshasdevelopedfairlyrecently,withthed
肺源性心脏病
根据下列材料,回答下列问题。 材料一左图为长江下游部分地区略图。右图为长江江
蛔虫引起并发症的原因是A:蛔虫寄生小肠并损伤肠黏膜B:蛔虫具有钻孔习性C:成
不能作为气雾剂的抛射剂的是A.氩气 B.氟利昂 C.正丁烷 D.二氧化碳
下列物品中,属于包装用辅助材料的是()。A:纸和纸板品 B:木制容器 C:金
(2019年真题)甲企业以本企业价值1350万元的股权和150万元货币资
(2019年真题)根据《房屋建筑与装饰工程量计算规范》(GB50854-201
在对进度计划进行施工准备的可靠性审查时,应重点审查()。A.施工总工期的安排应
心室肌细胞的有效不应期很长,一直延续到( )。A.收缩期开始 B.收缩期中间
最新回复
(
0
)