首页
登录
职称英语
[originaltext]Advertisement is the difficult business of bringing information t
[originaltext]Advertisement is the difficult business of bringing information t
游客
2023-06-25
50
管理
问题
Advertisement is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond to an idea, such as helping prevent forest fires, or to make them want to buy a certain product or service. (16)At the beginning of the 20th century, advertisement was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. The most effective way to sell something is through person-to-person contact. (17)But the cost of person-to-person selling is high because it takes a great deal of time, and it increases the cost of the product or service. Advertising distributes the selling message to many people at one time. (18)The first printed advertisement in the English language appeared in 1278, more than a century before Shakespeare’s first play was produced. This early advertisement was the work of William Caxton, England’s first printer, who used it to advertise religious books from his own workshop. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used. Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
Questions 16 to 18 are based on the passage you have just heard.
16.When was advertisement described as “salesmanship in print”?
17.Why is the cost of person-to-person selling high?
18.When did the first printed advertisement in the English language appear?
选项
A、In 1287.
B、In 1278.
C、In 1827.
D、In 1872.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2781473.html
相关试题推荐
[originaltext]Anewstudyfoundthat43percentofboyandgirlparticipant
[originaltext]Anewstudyfoundthat43percentofboyandgirlparticipant
[originaltext]Peoplewithbiggerbrainstendtoscorehigheronstandardte
[originaltext]Iliveinasmallvillageinthecountry.MywifeandIrunt
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]Fifteenyearsago,Japaneseengineersastonishedtheworldwi
随机试题
Whyisthewomansurprisedatthebeginning?[originaltext]W:Hey,Henry,how’s
[originaltext]W:MayIhelpyou?M:Yes.Iwouldliketoapplyforoneofthese
TheCaseforKillingGrannyA)Mymotherwantedtodie,butt
IwasstudyingtheateratSouthernMethodistUniversityinDallasandfeelin
ThewordYogaitselfcomesfromanancientSanskritwordmeaning"union".Wh
胃的蠕动()。A.使胃容纳和接受食物 B.研磨食物 C.使食物和消化液混
患者腹痛,便脓血,赤白相兼,里急后重,肛门灼热,小便短赤,舌苔黄腻,脉弦数。治宜
氧化苦参碱的水溶解性大于苦参碱是由于氧化苦参碱A.分子量大 B.属季铵碱 C
左边三个图形给出了同一个立体图形的不同侧面,右边四个图形中只有一个与该立体图形相
某单位研究饲料中缺乏维生素E对肝中维生素A含量的影响,将两只同窝别、同性别、体重
最新回复
(
0
)